How PepsiCo innovates in India's diverse market

In an engaging conversation at #ETFoodXP2025, Simon de Beauregard, Chief Transformation Officer- India, Pernod Ricard India discusses strategies, challenges, and opportunities driving growth in India’s food ecosystem. Watch now to hear expert perspectives that are redefining the F&B landscape.  Know More: https://shorturl.at/dWfI3 #ETFoodXP2025 #EconomicTimes #FutureOfFoodIndia #FoodInnovation #HospitalityMatters #RetailToTable #NextInFood #IndiaFoodSummit

In an engaging conversation at #ETFoodXP2025, Simon de Beauregard, Chief Transformation Officer- India, Pernod Ricard discusses strategies, challenges, and opportunities driving growth in India’s food ecosystem. Watch now to hear expert perspectives that are redefining the F&B landscape.  Know More: https://shorturl.at/dWfI3 #ETFoodXP2025 #EconomicTimes #FutureOfFoodIndia #FoodInnovation #HospitalityMatters #RetailToTable #NextInFood #IndiaFoodSummit

Shailee Chatrath Tyagi joins Hindustan Unilever (HUL) today as Head of the Functional Nutrition Portfolio (Brand Building) — a fitting next step for a leader who has spent over 15 years shaping some of India’s most iconic beverage and snack brands at PepsiCo India. From driving innovation, channel expansion, and purpose-led campaigns to nurturing brands with strong emotional resonance, Shailee’s journey reflects both strategic depth and creative flair. A second-generation Unilever professional, she carries forward a family legacy that makes this move feel both professional and personal. At HUL, as she takes charge of brands like Horlicks, Boost, and Horlicks Plus, Shailee brings a unique blend of commercial acumen, brand intuition, and consumer empathy — qualities that will help reimagine these heritage names for a new era of functional, health-forward nutrition. Read my detailed story on her journey and what this transition means for India’s evolving FMCG landscape: IndiaRetailing.com https://lnkd.in/gvyvQ9bp Business Of Food https://lnkd.in/giyUQZdH #Leadership #BrandBuilding #FMCG #FunctionalNutrition #RetailIntelligence #WomenInLeadership #HUL #PepsiCo

Small Tweaks. Massive Wins. 💡 One thing I’ve learned about the FMCG world It’s not always the grand campaigns or new product launches that change everything. Sometimes, it’s the smallest tweaks that make the biggest impact. Coca-Cola – “Share a Coke” A simple idea: replace the logo with people’s names. No new formula. No price drop. Just personalization that made every Coke feel like yours. Result? A viral movement and revived sales after years of decline. 𝗛𝗨𝗟’𝘀 𝗟𝗶𝗳𝗲𝗯𝘂𝗼𝘆 𝗱𝘂𝗿𝗶𝗻𝗴 𝗖𝗼𝘃𝗶𝗱 In 100 days, they rolled out 17 sanitiser SKUs. Why? Because India isn’t one market, it’s many. Rural, urban, metro, tier-2 each had different needs. That agility won them 10% extra market share in a category that exploded overnight. Nestlé – Maggi ₹10 Pack When Maggi’s price rose to ₹14, smaller towns moved to cheaper alternatives. Nestlé responded with a smaller ₹10 pack — regaining accessibility and loyalty. 𝗜𝗧𝗖 𝗔𝗮𝘀𝗵𝗶𝗿𝘃𝗮𝗮𝗱 𝗔𝘁𝘁𝗮 Entering a market where 90% was unbranded. Sounds crazy, right? But ITC bet on consistent “chakki-fresh” quality and smart regional packs. Within 4 years, it became India’s #1 packaged atta. 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗼𝗻 𝘁𝗵𝗿𝗲𝗮𝗱? It wasn’t luck. It wasn’t a chance. It was the courage to try one small shift, a tweak in pack size, a price point, a label, that unlocked massive growth. And that’s a reminder for all of us, Sometimes, it’s the smallest pivot in strategy that creates the biggest impact. #fmcg #brandstrategy #marketing #businessgrowth #strategy #storytelling #branding #retail #innovation #sales #marketingstrategy #businessstrategy #leadership #consumerinsights #growthmindset

The global #confectionery #market is poised for robust growth in the coming years, driven by evolving consumer preferences, product innovation, and rising demand for premium and functional sweets. Valued at 𝐔𝐒$ 𝟐𝟗𝟎.𝟕𝟎 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝟐𝟎𝟐𝟒, the market is projected to reach 𝐔𝐒$ 𝟒𝟓𝟑.𝟔𝟒 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 𝟐𝟎𝟑𝟑, expanding at a 𝐂𝐀𝐆𝐑 𝐨𝐟 𝟓.𝟕𝟐% during the forecast period 𝟐𝟎𝟐𝟓–𝟐𝟎𝟑𝟑.   This steady growth is fueled by #increasing disposable incomes, urbanization, and the rising popularity of gifting confectionery items across festive and special occasions. Additionally, manufacturers are focusing on product diversification — including sugar-free, vegan, and functional variants — to cater to the health-conscious consumer segment. Premiumization trends and innovative #packaging solutions are further enhancing consumer appeal and brand differentiation.   𝐓𝐡𝐞 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞: - https://lnkd.in/gewhwvH7 E-commerce channels and #digital marketing are playing a crucial role in broadening market reach, while emerging markets in Asia-Pacific and Latin America present significant #growth opportunities due to changing lifestyles and westernization of diets.   As the industry embraces #sustainability, ethical sourcing of ingredients like cocoa and eco-friendly packaging are becoming key focus areas. The confectionery market is set for a #dynamic future, blending tradition with innovation to satisfy global sweet cravings. 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐢𝐧 𝐂𝐨𝐧𝐟𝐞𝐜𝐭𝐢𝐨𝐧𝐞𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭   Mars Group Ferrero Nestlé.A. The Hershey Company HARIBO Germany General Motors. Kellogg Company. Clif Bar. Simply Good Foods. Katjes International Pladis Other Prominent Players   #ConfectioneryMarket #FoodIndustry #MarketGrowth #FMCG #ConsumerTrends #Innovation #Sweets #BusinessGrowth #MarketInsights #FoodAndBeverage

In an engaging conversation at #ETFoodXP2025, Debobrata Das, Country Manager, Electrolux Professional Group discusses strategies, challenges, and opportunities driving growth in India’s food ecosystem. Watch now to hear expert perspectives that are redefining the F&B landscape.  Know More: https://shorturl.at/dWfI3 #ETFoodXP2025 #EconomicTimes #FutureOfFoodIndia #FoodInnovation #HospitalityMatters #RetailToTable #NextInFood #IndiaFoodSummit

In an engaging conversation at #ETFoodXP2025, Debobrata Das, Country Manager, Electrolux Professional Group discusses strategies, challenges, and opportunities driving growth in India’s food ecosystem. Watch now to hear expert perspectives that are redefining the F&B landscape.  Know More: https://shorturl.at/dWfI3 #ETFoodXP2025 #EconomicTimes #FutureOfFoodIndia #FoodInnovation #HospitalityMatters #RetailToTable #NextInFood #IndiaFoodSummit

Day 66/100 - “Indian beverages turn up the heat on PepsiCo.” For years, the carbonated drink market was a duopoly. However, 2023 changed that story with the relaunch of Campa Cola. In early 2025, the early monsoon and unpredictable weather patterns further slowed beverage consumption across India, adding another challenge to an already competitive market. Reliance Consumer Products’ relaunch of Campa Cola wasn’t just a nostalgic comeback; it was a strategic business move. By undercutting competitors with competitive pricing, providing better retail margins, and utilising Reliance’s extensive distribution network, Campa Cola was able to disrupt a market long controlled by PepsiCo and Coca-Cola. In just months, the ripple effects became evident, and PepsiCo’s India volume dropped by 1%, marking two consecutive quarters of slowdown. The company even pointed to India’s “competitive landscape” as a key reason during its earnings call. Parth Verma The Valuation School #100dayschallenge #tvschallenge #valuation #equityresearch #fmcg #campa #cocacola #pepsi #varunbeverages

Reliance Enters Packaged Water Market with Campa Sure – A Disruptive Move 🚀💧 Reliance Consumer Products, the FMCG arm of Reliance Retail, is making waves again – this time by stepping into the packaged drinking water market with its new brand Campa Sure. 🔑 Key Highlights Competitive Pricing: Campa Sure will be 20–30% cheaper than leading brands like Bisleri, Kinley, and Aquafina. For example: 1L bottle at ₹15 (vs ₹20 for competitors) 2L bottle at ₹25 (vs ₹30–35) 250ml pack starting at just ₹5 Regional Partnerships: Instead of acquiring local players, Reliance will partner with regional bottlers for production and distribution – ensuring deeper market penetration. Smart Timing: The launch leverages the recent GST cut on packaged water from 18% to 5%, giving room to offer consumers lower prices without hurting margins. Rollout Plan: North India will see the first phase within the next fortnight, with expansion across the country in phases. 💡 Why It Matters Reliance is not just selling water – it’s reshaping a high-demand, price-sensitive market. By democratizing access to safe packaged water, the company challenges incumbents like Bisleri and PepsiCo while addressing counterfeit issues in local brands. For consumers, this means affordable, safe, and reliable drinking water at scale. For the FMCG ecosystem, it’s a signal that Reliance is ready to disrupt even the most established categories. 🌍 Bigger Picture Reliance’s FMCG strategy is becoming clear: Revive iconic Indian brands (like Campa Cola) Democratize access to everyday essentials Leverage scale & partnerships to beat competition This is more than just a water launch – it’s another step toward Reliance’s vision of becoming a household FMCG leader. --- ✅ What do you think – can Campa Sure become as iconic as Bisleri in the next 5 years? --- #Reliance #CampaSure #FMCG #BusinessStrategy #ConsumerMarkets #StrideEdutech #Leadership #Innovation

#Day 13/100 days challenge of covering FMCG sector #Strengths Stable Demand:The FMCG sector benefits from high and consistent demand for everyday essentials such as food, beverages, personal care, and household products, making it resilient to economic downturns. Strong Distribution Networks:Leading FMCG companies possess robust supply chains and widespread retail reach, enabling fast adaptation to changing consumer habits and market expansions. Brand Recognition:Major FMCG brands enjoy strong consumer loyalty and trust, contributing to repeat purchases and premium pricing power. #Weaknesses Low Margins:Intense price competition and a reliance on high volume sales result in typically thin profit margins for most FMCG companies. Dependency on Raw Materials:Fluctuations in the prices of commodities like oil, sugar, and grains impact production costs and margins in the FMCG sector. Limited Product Differentiation:Many products are seen as interchangeable, making innovation and differentiation challenging, especially in crowded categories. #Opportunities Rural Market Expansion:Untapped rural areas present significant growth opportunities, especially in emerging markets with rising incomes and improved infrastructure. Digital Transformation:E-commerce, digital marketing, and data-driven operations have enabled FMCG companies to reach new consumers, personalize offerings, and optimize supply chains. Sustainable and Healthy Products:Growing consumer preference for eco-friendly, organic, and health-conscious goods is driving innovation and brand repositioning in the sector. #Threats Changing Consumer Behaviors:Shifting preferences towards online shopping, local brands, and healthier products require constant adaptation by FMCG companies. Regulatory Pressures:Increasing regulations around consumer safety, environmental impact, and labeling can raise compliance costs and disrupt operations. Counterfeit and Gray Market Goods:The presence of fakes and unauthorized products undermines brand trust and results in revenue loss for established FMCG companies.