Deloitte's 2026 State of AI Report: Closing the Activation Gap

Many organisations are still using traditional metrics to track the performance of their digital channels. However, with the impact of AI search, AI referrals and bot scraping the old frameworks are rapidly becoming less fit-for-purpose. In his latest blog our Chief Digital Officer, Richard Dixon, lists some fundamental questions you need to be a able to answer to stay in control of your corporate story, and shares some of the new approaches to help give you insights into performance. Read the full blog to find out more!

AI is reshaping how we understand digital performance, and it’s happening faster than most traditional measurement frameworks can keep up with.  We’ve just published a new blog exploring why organisations need to rethink how they measure visibility, engagement and impact as AI search, AI referrals and bot‑driven behaviour become part of the picture.  To support this, below are a few ways organisations can start gathering the right data - from understanding human behaviour, to spotting bot activity, to connecting different insight sources into a clearer view of performance.  If you’d like to dive deeper, the full blog is here:  🔗 https://lnkd.in/ehPRQY5N I’ll also be unpacking this further in our upcoming webinar, The Analytics Advantage: Driving intelligent engagement, on the 16th April.  We’ll look at how analytics, AI signals and behavioural insight work together to reveal how audiences, both human and AI, interact with your content.  You can register here:  🔗 https://lnkd.in/eivn3qE4 

✰ ✰ ✰ Proud to see the Camphouse team lead the AI and Data track at Advertising Week London!! Media operations sits at the centre of modern marketing. Data quality, planning discipline and clear processes drive performance. Camphouse builds the system teams use to run media with control and visibility. Great to see our work recognised on a global stage! 👏

We are incredibly proud to be present the AI & Data Track at Advertising Week London. This represents the Innovative Mindset at the core of Camphouse, the Intelligent Media Operations Platform, a core value from day one from our founders Alexander Hogman Magnus Ohlin @joakim and Ludwig Magnusson. This sponsoring also reflects our Growth: how Camphouse is today the leading media planning system of record for Advertisers & Agencies. Michael Smith Constantine Sidorenko Göran Fasth Daphney Makhetha and Jean-Daniel Germain will be at AdWeek London. DM us if you would like to meet ! We cannot wait to introduce great minds, great speakers and great ideas on the AI & Data Track at the Tech Stage of Adweek London.

The future of product research is here, and it’s powered by AI. Are you still relying on outdated methods to identify profitable niches? Inefficient research can waste time and resources. With AI-driven tools, you gain data-driven insights and uncover high-demand opportunities. Imagine making confident investment decisions based on real-time analytics. It’s time to embrace this transformative shift in product research. Discover how you can leverage AI for your business success. What niche are you exploring with AI assistance? • #ProductResearch #AIPowered #BusinessGrowth #ProfitableNiches #DataDriven #MarketAnalysis #StartupSuccess #EcommerceTrends #Innovation #FutureOfBusiness #TechTransformation #AIInsights

The era of casual AI experimentation is over. According to PwC's 2026 predictions, companies are finally abandoning the "ground-up," crowdsourced approach to AI. Why? Because fragmented, siloed experiments rarely drive actual enterprise transformation or meaningful outcomes. The new playbook is entirely top-down. Winning organizations are now establishing centralized "AI studios"—hubs designed to align tech components and skilled talent directly with high-ROI business goals. Furthermore, we are moving beyond basic analysis into Agentic AI. We will see AI agents autonomously executing complex workflows like demand forecasting and hyper-personalization. However, the mandate for 2026 is clear: every new deployment must be tied to concrete operational or financial benchmarks. Link to the full report in the comments! 👇 #GenerativeAI #BusinessStrategy #ArtificialIntelligence

Is AI your friend...or frenemy? We're in the delicate stage where AI's role in our professional lives is being determined. It's heading for big impacts in marketing (and for all the wrong reasons). Find out how you can hold human amidst it all. If you're in the Columbus area, join us as we launch an important four-part series on AI and how we can shape it in our careers. I'm excited to bring my insights to the opening session this coming Wednesday. See you there!

Artificial intelligence is quickly becoming part of the revenue tech stack. 🤖 But for many organizations, the challenge is not access to AI tools. It’s adoption. During SBI’s Q1 Revenue Operations Leaders Roundtable, RevOps and SalesOps leaders shared how they’re approaching AI, improving sales productivity, and driving operational efficiency in 2026. The teams seeing the most progress aren’t deploying the most tools. They’re focusing on high impact use cases and embedding AI into the workflows that power their revenue engine. 📈 Explore the key insights from the discussion. https://hubs.li/Q046SFDb0 #SBIGrowth #GrowthIntelligence #ArtificialIntelligence #SalesEnablement

AI isn’t coming for our jobs, it’s coming for the tasks that keep us from the 'real work.' I’m increasingly using Custom GPTs to synthesize client feedback and prepare for QBRs (Quarterly Business Reviews). It turns hours of data synthesis into minutes of actionable strategy. But here’s the kicker: The AI does the heavy lifting, but only a human can build the relationship. I’m curious, how are you currently using AI/GPTs in your daily workflow? Are you using it to scale, or just to speed up? #ArtificialIntelligence #FutureOfWork #ClientGrowth #Innovation

In today’s market, having data is not the challenge. Making sense of it is. Many teams are working across multiple platforms, campaigns, and reporting sources, yet still struggle to get a clear view of performance. When data is scattered, decisions get slower and opportunities are easier to miss. 👉 Kaytics helps teams bring AI and analytics into a more practical, usable form, so reporting becomes clearer and insights become easier to act on. ✅ Follow our page for more practical insights on AI and Analytics. #AI #Analytics #DataAnalytics #MarketingAnalytics #BusinessIntelligence #AIForBusiness #MarketingMeasurement #DataDrivenDecisions #DigitalTransformation #Kaytics