Spotify's Kay Hsu: Earning True Brand Devotion in Today's Market

The sound‑off era is over and audio is reshaping the future of media. Join us in partnership with Spotify to explore why “sound‑on” is now the default for modern audiences. In this session, we’ll share new research from over 5,000 consumers, 100+ advertisers, and 30+ industry experts on how audio has become the connective tissue of daily life, earning attention, emotion, and trust in ways screens no longer can. Discover why audio+ is essential for sustainable brand impact, and how Spotify is leading the next era of media innovation. Jenny Haggard, Larry Linietsky, Stephen Butler-Gillen, Carl Nawagamuwa https://bit.ly/4bEtChk #GreatMindsThinkUnalike

Your 2025 most-requested services just dropped… and spoiler alert 👀 They’re the exact services your brand will need to win in 2026. Think of this as your Spotify Wrapped for growth — what brands actually invested in, what performed, and what’s shaping the year ahead. If you’re not building toward these now, you’ll be playing catch-up next year. 🎧📈

Your 2025 most-requested services just dropped… and spoiler alert 👀 They’re the exact services your brand will need to win in 2026. Think of this as your Spotify Wrapped for growth — what brands actually invested in, what performed, and what’s shaping the year ahead. If you’re not building toward these now, you’ll be playing catch-up next year. 🎧📈

Spotify turned emotion into strategy With mood-based personalization, playlists adapted not just to listening history but to time of day, context, and behavioral signals. Morning energy. Late-night focus. Weekend nostalgia. It wasn’t just music. It was moment marketing. Spotify proved that personalization works best when it mirrors real-life behavior. The lesson? Data becomes powerful when it understands context, not just consumption. At Grow More Marketing, we believe brands that tap into emotional timing create deeper loyalty because relevance isn’t random, it’s engineered. #Spotify #MusicMarketing #StreamingIndustry #UserExperience #MarketingInsights #GrowMoreMarketing

The biggest misconception about brand? That it can’t be tracked. It can. You just have to look differently. Check out the full conversation on Spotify 🎧🎙️ https://lnkd.in/gpSAWg9R

Audio doesn’t just reach people. It stays with them. Memory isn’t built on reach alone. It’s built on repetition. Emotion. Context. Audio delivers all three. When brands consistently reinforce distinctive sonic cues, they’re not just running ads, they’re building recognition that compounds over time. The kind that feels familiar. And in a high-attention, high-trust environment like Spotify, those signals are more likely to stick, encoded in moments people actually care about. That’s how audio strengthens impact across the funnel. 🚀 🎶 ⚡ 🔗 Hear Spotify's Head of MarSci Jan Bojko with Atomic 212’s General Manager of Media Technology Tom Sheppard and IAB Australia’s CEO Gai Le Roy in the full IAB Vodcast to explore how this translates into measurable impact. https://lnkd.in/gRdd_JKj

Not sure this list inspires a lot of confidence. But with LLMs all sucking up the same stuff, they’ll need to diversify with unique data sources, just the same as Spotify et al needed originals and exclusives.

Audio builds memory that compounds over time 📈 Memory isn’t built on reach alone, it’s built on repetition, emotion and context. That’s where audio really shines. When brands consistently show up with distinctive sonic cues (or a clear sonic identity), they create recognition and fluency that builds over time. In a high-attention, high-trust environment like Spotify, those signals are more likely to stick - encoded, recalled and linked to positive moments. And that ultimately drives stronger results across the funnel 🎯. If you’re curious about how that translates into measurable impact, have a listen to Spotify’s Head of MarSci, Jan Bojko alongside Atomic 212’s GM of Media Technology, Tom Sheppard , and IAB Australia CEO Gai Le Roy in the latest IAB Vodcast 🎧👀 https://lnkd.in/gftWKBdq

Spotify finally lets you fix your own algorithm. For a decade, the platform watched what you played, noted what you skipped, and never told you what it concluded. That changes now. Co-CEO Gustav Söderström announced Taste Profile at SXSW: a feature that surfaces the data model Spotify has built about you, and lets you edit it directly. More than 80% of Spotify listeners say personalisation is what they value most about the service. Read more: https://lnkd.in/dts9BKDy

Spotify has teamed up with US canned water brand Liquid Death to create what might be the most on-brand collector’s item of the year: a limited-edition urn with a built-in wireless speaker. Designed as both a resting place and a sound system, the speaker-urn hybrid is available exclusively in the US in limited quantities. Read more here: https://lnkd.in/g_6PrUXq