3 Lessons Every Builder Can Learn From The Mom Test
One of the biggest mistakes founders and product managers make is asking the wrong questions.
In The Mom Test by Rob Fitzpatrick, we learn that people, especially friends, family, and even customers, often lie to protect your feelings (not intentionally!).
Here are 3 key lessons every builder should know 👇
1️⃣ Don’t ask for opinions, ask about behavior.
Instead of “Would you use this app?” ask “How do you currently solve this problem?”
2️⃣ Stop pitching, start listening.
The goal isn’t to sell your idea, it’s to understand your user’s pain deeply.
3️⃣ Good questions reveal truth, bad ones confirm bias.
Ask questions that make you uncomfortable, that’s where the real insight lives.
So before you build your next product, ask better questions. That’s how you find truth before wasting time, money, and energy.
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This is awesome.