Nir Eyal’s Post

Great point (and great book BTW),From my experience, to make this actionable: 👉 Once a week, do one thing outside your normal circle, a different event, a different conversation, a different environment. Volume of exposure is the real luck strategy.

The line about lucky people not experiencing more good fortune — they just see more of it — is the one that hits hardest. In sales, I’ve watched reps sit in the same territory with the same accounts and wildly different results. The difference is never the territory. It’s pattern recognition. Curiosity. Willingness to have the conversation that feels like a waste of time — until it isn’t. Luck isn’t random. It’s a skill you sharpen by refusing to stay comfortable.

There's a neuroscience layer to this that makes it even more precise. The brain's pattern recognition system — the reticular activating system — doesn't find new opportunities because you got lucky. It finds them because you changed the signal you're broadcasting internally. New environments, new people, new inputs recalibrate what the brain flags as relevant. You don't find more luck. You become coherent with a wider range of possibility.

Nir Eyal The research lens here is underrated: lucky people don’t have more good fortune, they notice more of it. This aligns with research on attentional bias — when you’re in routine, your brain suppresses novel stimuli to conserve energy. Disrupting routine literally changes what your brain flags as salient. The AI angle that’s emerging: people using AI as a routine disruptor ("explain this problem from a perspective I’d never consider") are essentially engineering luck by expanding their field of view systematically. The question isn’t just where you go but what you’re primed to see when you get there.

Desde una perspectiva sistémica, la 'suerte' no es un evento aislado, es una propiedad emergente de un sistema abierto.Si nos quedamos en la endogamia de nuestras propias ideas y rutinas, el sistema se estanca. Provocar la suerte es, en realidad, un acto de liderazgo regenerativo: inyectar diversidad y caos controlado para que el sistema evolucione. La pregunta de 'qué creencias nos están cerrando puertas' es el primer paso para el desaprendizaje necesario hoy. ¡Felicidades por el nuevo libro!

There’s a lot here I agree with—especially the idea that “luck” isn’t random. Where I’d push it further is this: It’s not just about putting yourself in more situations or disrupting routines. That increases exposure—but it doesn’t necessarily change what you’re able to see. Two people can be in the same environment, with the same opportunities, and walk away with completely different outcomes. The difference isn’t just behavior—it’s perception. What we call “luck” often comes down to the ability to recognize patterns, signals, or possibilities that others overlook. So yes—expand your environment. But the real leverage is upgrading how you perceive what’s already in front of you.

• What beliefs helped you get where you are today?  This one belief, has changed my life. It's possible or IT MAY BE POSSIBLE, why not give it a try. What's there to lose, we don't have anything to loose on this planet, as we have come naked and will go as well the same... there's no real benefit in thinking that something isn't possible. So, strive for it, if you succeed you enjoy the gift, if not you'll really enjoy the decision to try for it. (if not now, but later) Robert kiyosaki puts it amazing in his book, Poor Dad, says, I can't afford it, while Rich Dad says - How can I afford it... both are saying the same, but with poles apart attitude...

What people call luck often looks like exposure combined with the capacity to act when the window opens. Most don’t lack opportunities - they lack the energy, clarity, or bandwidth to recognize and move on them in real time. In practice, expanding “luck” is less about doing random new things and more about building a system that keeps you resourced enough to notice and respond.

When we change the way we look at things, things change.I often invite my clients to examine, how, holding onto the belief/perception of the event makes them feel within. And how, entertaining the different kind of perception would make them feel.And what feel better within them?Once we stop poisoning ourselves with false perceptions, everything around us start to shift.

Luck usually looks like pattern disruption before it looks like opportunity. New room. New conversation. One more follow up than feels comfortable. That is often where the break shows up. Routine protects stability. It rarely creates surprise.