GEN_II Hosts PEMRA Director General on Media Regulation in Pakistan

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The Global Engineering Network for Innovation and Intelligence (GEN_II) hosted a guest lecture titled “Media Regulation Dynamics: Unpacking PEMRA's Role in Shaping Pakistan's Media Landscape.” The session was part of its ongoing guest lecture series and was chaired by the CEO of GEN_II, Mam Qurrat-ul-Ain Cheema The keynote address was delivered by Sir M. Ikram Barkat , Director General of Pakistan Electronic Media Regulatory Authority (PEMRA), who shared insights into the regulatory framework and its impact on the country’s media ecosystem.

𝑾𝒐𝒓𝒍𝒅 𝑷𝒓𝒆𝒔𝒔 𝑭𝒓𝒆𝒆𝒅𝒐𝒎 𝑫𝒂𝒚 2026!  📅 May 3, 2026 The Global Engineering Network for Innovation and Intelligence (GEN_II) successfully organized a session under its Guest Lecture Series titled: “𝑴𝒆𝒅𝒊𝒂 𝑹𝒆𝒈𝒖𝒍𝒂𝒕𝒊𝒐𝒏 𝑫𝒚𝒏𝒂𝒎𝒊𝒄𝒔: 𝑼𝒏𝒑𝒂𝒄𝒌𝒊𝒏𝒈 𝑷𝑬𝑴𝑹𝑨'𝒔 𝑹𝒐𝒍𝒆 𝒊𝒏 𝑺𝒉𝒂𝒑𝒊𝒏𝒈 𝑷𝒂𝒌𝒊𝒔𝒕𝒂𝒏'𝒔 𝑴𝒆𝒅𝒊𝒂 𝑳𝒂𝒏𝒅𝒔𝒄𝒂𝒑𝒆.” The session was chaired by Ms. Qurrat-ul-Ain Cheema, CEO of GEN-II, who highlighted the critical importance of the conscious and responsible use of media platforms in today’s digital era. She emphasized the role of youth in shaping narratives and promoting ethical information dissemination. The keynote address was delivered by Mr. M. Ikram Barkat, Director General of the Pakistan Electronic Media Regulatory Authority (PEMRA) and Member Board of Directors at GEN-II. In his lecture, he provided in-depth insights into PEMRA’s regulatory framework, legal provisions, and operational mechanisms, while also discussing the evolving challenges and opportunities within Pakistan’s media landscape. The session offered valuable learning outcomes, including a comprehensive understanding of media regulation in Pakistan, the role and functioning of PEMRA, and emerging opportunities for youth in the media sector. The event witnessed active participation from students, professionals, and aspiring media practitioners, reflecting a strong interest in media governance and regulatory affairs. GEN-II remains committed to fostering knowledge exchange and creating platforms that connect industry experts with the next generation of professionals. Qurrat-ul-Ain Cheema | Muhammad Ali Haider Amin Kazi | M. Ikram Barkat | Ahsan Iqbal Chaudhary | Ministry of IT and Telecommunication Pakistan

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