Why email is still the best way to connect with your audience

🚧 Data overload is the biggest barrier to deep intent understanding. I’ve deployed AI systems that sift through sprawling conversational search logs, social media, and forums — extracting granular intent patterns beyond human scale. This means identifying emerging trends before your competitors do. Are you drowning in noise — or navigating with clarity? Learn how AI makes sense of the chaos to unlock powerful intent insights: https://lnkd.in/eKitmJKF Are you just seeing noise or deciphering meaning? 🧩💡 #BigDataAnalytics #AIforSearch #TrendPrediction #DigitalInsights

How do you stay visible when AI becomes the first touchpoint? I'm talking to James Cadwallader from Profound and Rob Gaige from Reddit, Inc. on 11/5 about the hard questions: → Why is UGC so popular in LLMs? → What are brands to look up to when it comes to AI Visibility optimization and Reddit? → What works right now?

Last week, I presented to a group of business leaders on how AI actually works. The discussion surfaced a reality many organizations face: employees are already using consumer AI tools—especially when business solutions aren't available. One of the biggest concerns? What happens to your chat data. Swipe through to see how OpenAI, Google, Anthropic, and others handle your conversations. 👉

Turns out, chasing every new shiny object doesn't work. Email lists, short-form video (hello, TikTok!), and understanding what customers actually want—that's what killed in 2025. And AI? It finally got real. Learn more and level up your strategy! Check out the new episode! Link in the comments!⬇️⬇️⬇️ #MarketingStrategy #EmailMarketing #ShortFormVideo #ZeroPartyData #AIAdoption

Struggling to crank out content consistently? 😫 Here’s a quick fix: batch-record your voice talking through 3 customer FAQs. Then let AI transcribe and turn it into: ✅ A blog post ✅ 3 social captions ✅ 1 product description refresh We blend smart AI with human edits so it still sounds like you—just sharper and faster. Why rewrite the wheel when your own words are gold? This trick saves hours per week and keeps your feed alive (without coffee-fueled all-nighters). Sound like something you’d try? #smallbusiness #contentcreation #aiforgrowth #adsautomation #marketingautomation

Our State of Search Q3 2025 report has been sparking conversations across the industry, and for good reason! Made in collaboration with Rand Fishkin and drawing on clickstream data from millions of real users across the US and Europe, it reveals how people are truly searching, discovering, and buying online in a landscape increasingly shaped by AI. Inside you'll find insights on: – How AI tools like ChatGPT and Gemini are growing – How traditional search is faring – Regional patterns across Europe and the USA in AI adoption – E-commerce engagement and content discovery If you haven’t read it yet, now’s the time: https://hubs.li/Q03RkBJC0 #ClickstreamData #AltData #StateofSearch

AI and Traditional Search: Not Competition, But a New Trust Ecosystem Datos, A Semrush Company, released the State of Search Q3 2025 report, and the main insight contradicts most forecasts from the past two years. AI tools aren't killing Google. They're creating a parallel information discovery system. 🔷 Here's what the data shows: September 2025 marked a simultaneous peak for both traditional search engines and AI platforms. Google holds 95% of desktop search in the US and EU/UK. ChatGPT reaches 40%+ users in Europe. But cannibalization isn't occurring. Rand Fishkin (#SparkToro) frames it this way: AI isn't an evolution of search, it's a separate behavioral category. Like social media once was. The numbers tell an interesting story: → Desktop AI usage grew in the US from 0.24% to 0.72% over the year. In the EU — from 0.57% to 1.34%. → Zero-click searches in the US hit 27% (+3% YoY). Google sends external traffic in only 40% of desktop queries — a historical low. → AI tools' share of desktop events is stabilizing around ~1.3% in Europe, signaling a shift from experimentation to integration. 🔷Why this matters for fintech and regulated industries: In lending, collections, and financial counseling, users aren't just searching for information, they're searching for trust and context to make high-stakes decisions. My read on the zero-click trend: users are increasingly consuming answers directly on the search page — whether through Google's AI Overviews, featured snippets, or ChatGPT responses. If this holds, the goal isn't to get the click anymore. It's to be the source AI cites. When Google or ChatGPT pulls information for an answer, your content needs to be structured, authoritative, and contextually relevant enough to become the reference, with your brand visible in the attribution links beneath the AI-generated response. Parallel use of Google and ChatGPT shows users are verifying information across multiple sources. The challenge isn't choosing between SEO and AI optimization. Rather, we need to think about building presence across an ecosystem where the lines between search, content, and AI are becoming less distinct. 🔷 What I take from this: This is another confirmation that AI optimization is essential, but also that Google search isn't disappearing; it's transforming. Users are moving fluidly between tools, piecing together understanding from different sources. For fintech, this means if your product doesn't explain itself within zero-click results and doesn't give AI the right context for answers, you're invisible at the moment of decision. #ProductMarketing #Fintech #AISearch #ZeroClickMarketing #SearchStrategy #CustomerTrust #DigitalBehavior #MarketingAnalytics #FintechMarketing #CreditInnovation

Your buyers’ inboxes are CROWDED. The fix? AI email outreach that feels human, personal, and worth replying to. Our latest guide shows you how to: 💬 Turn emails into real conversations 🤖 Personalize at scale with AI 📈 Boost engagement & pipeline This is how you finally get a reply from that prospect you’ve been chasing. Here’s how: https://okt.to/fE7CDd

When people hear about personalization, they believe all it needs is the subscriber's first name. Let’s be honest, using someone’s first name in an email isn’t personalization anymore. It’s basic courtesy. What’s exciting now is how AI is completely reshaping how we personalize at scale. We’re finally moving beyond simple segmentation to real, data-driven 1:1 experiences that actually drive results. A few ways I’ve seen AI make a big difference: - Smarter recommendations that pull from behavior and trends to show each person what they’re most likely to care about. - Send-time optimization that finds the exact moment someone’s most likely to open or buy. - Dynamic subject lines that test and adapt instead of relying on a few A/B tests. If you’re still manually segmenting and hoping for the best, you’re missing a huge opportunity. What’s the best example of personalization you’ve ever seen in your inbox? #personalization #AI #Emailmarketing #subscribers

In Michael Barber’s session at #GuruConference, he said something that stuck with me: “Every email starts with a prompt.” He’s right. As marketers, we can’t afford to sit this one out. We need to understand how large language models work, how to guide them, and how to use them responsibly and creatively. That’s why I’m so excited that Data Society launched a new AI Training for Marketing Teams course. You can’t expect your team to know how to use AI effectively without giving them the tools and training to do it with intention. Check it out: https://lnkd.in/gev3beWi