How to use heatmaps and recordings for UX

👀 Most marketers only check page views. But I go deeper—into what users actually do. Here are 5 hidden insights Microsoft Clarity reveals (and how I use them): 1️⃣ Rage Clicks 🔥 Shows where users get frustrated. Fix those spots → lower bounce rates instantly. 2️⃣ Dead Clicks 💀 Find elements that look clickable but aren’t. Fix = better UX + more conversions. 3️⃣ Scroll Depth 📜 See how far visitors actually read your content. Adjust structure for higher engagement. 4️⃣ Click Heatmaps 🎯 Know what parts attract attention—place CTAs right there. 5️⃣ Session Replays 🎥 Watch real user journeys and discover why conversions drop. 🚀 I use these hidden clues to optimize every site I audit— Because real growth starts when you understand real behavior. You can check it https://lnkd.in/gY-BcSwH #MicrosoftClarity #WebsiteAnalytics #ConversionOptimization #SEOAudit #DigitalMarketing #HeatmapAnalysis #UserExperience #AjayGhosh #Digitalscape

Don’t design for users — design with them. User feedback isn’t just a box to tick; it’s your best design tool. Even a quick 5-minute chat with a real user can reveal insights that no analytics dashboard ever will. #UIUX #DesignThinking #UserExperience #UIDesign #ProductDesign

I saw someone post about how to take surveys using the 4Ps in User Experience. That person is running a workshop, selling a course… and misleading students. Here’s the thing; The 4Ps is a marketing concept, used for creating campaigns and ads. It’s something social media managers might use to understand: - People - Price - Place - Promotion But this doesn’t work in User Experience. We can’t restrict our audience based on these 4Ps it would turn a product into a nightmare. UX is about reducing bias, avoiding false assumptions, and understanding real user needs. And the funniest part? He used only 3 Ps 🙄 Apparently, that “aligned better with Instagram stories.” Since “Promotion” didn’t fit the narrative, he just decided to change the entire concept! 😂  #MarketingVsUX #UXStrategy  #DesignReality #DesignMyths  #UXFails #ThinkLikeADesigner

Brainstorming the next big SaaS dashboard here’s a peek inside our design process. Designing a powerful dashboard isn’t just about visuals. It’s about clarity, speed, and helping users make smarter decisions in less time. Our team has been refining the experience from the ground up focusing on real user problems, meaningful data hierarchy, and clean interaction patterns that guide decision-making, not overwhelm it. Our process includes: ✅ In-depth user research to uncover pain points ✅ Mapping user journeys and defining core use cases ✅ Wireframing multiple layout options to explore what truly works ✅ Testing visual balance, typography, and data storytelling ✅ Iterating fast based on real feedback not assumptions Our mission is simple: turn complex data into a clean, intuitive, and intelligent product experience that users actually love. A dashboard should tell a story what’s happening, why it matters, and what action to take next. We’re just getting started, and we’ll be sharing more behind-the-scenes updates soon. If you love UX, SaaS, and product innovation, stay tuned the best is yet to come. Want a dashboard or SaaS interface designed for your product? At Pixwelz, we help brands create user-focused dashboards, apps, and digital products that stand out. Let’s collaborate! 🚀 👉 Visit Pixwelz or DM us to start your next project. #SaaSDesign #DashboardDesign #ProductDevelopment #UXUI #DesignThinking #UserExperience #Pixwelz

When I started working on the landing page for Salesinc.ai, the main challenge was clear: How do we turn a simple SaaS product into a brand that feels trustworthy, modern, and conversion-focused — all within a single screen? I approached the design with three key goals in mind: Clarity – Communicate the product’s value in seconds through concise headlines and structured layout. Credibility – Use clean visuals, whitespace, and subtle brand cues to build user trust. Conversion – Lead users toward one clear action using visual hierarchy and strategic call-to-actions. The result is a professional, user-centered landing page that helps Salesinc.ai showcase its value and drive measurable business growth. Every design decision was made with purpose — to make visitors stay, explore, and convert. #uiux #uxdesign #saasdesign #landingpagedesign #productdesign #webdesign #uxstrategy #salesincai #uidesigner

User conversion issues are real...Founders obsess over acquisition, but while traffic numbers to a SAAS service or a new AI productivity tool may seem healthy, we often lose users in the first 90 seconds of the product journey. If your onboarding and first product experience don’t guide users to a clear “aha” moment, you’ll see conversion drop-offs long before they realize your product’s potential. Guess what? Pouring $$$ into marketing to acquire users before getting the chance to convert them. Start improving SaaS user activation through dynamic user journeys by blending UX clarity, onboarding design, and conversion psychology. Bookmark it here: https://lnkd.in/d_7y6aFE Want a website experience audit for your SaaS or AI product? First step is to pinpoint where visitors are lost and never result in sign ups. Then map your user journey and fix where your sign ups users get lost before they reach a product aha moment. #ProductLedGrowth #SaaSUX #UserActivation #UserConversion #CRO #DynamicUserJourney #UXStrategy #ProductGrowth #SaaSMarketing

🚀 Dashboard Design — Turning Data into Meaningful Insights Empower your teams with a transparent and performance-oriented dashboard. Track achievements, sales goals, and engagement metrics effortlessly through one intuitive interface. This design fosters a culture of clarity, action, and motivation, ensuring users can easily interpret data, derive insights, and work towards common objectives. 💡 UX Focus Points: - Clarity at a Glance: Simplify complex data with clean layouts for easy scanning. - Actionable Insights: Visualize data to facilitate quick, informed decision-making. - Empowerment through Design: Enhance user confidence and control with every interaction. - Human-Centered Narrative: Connect performance metrics with individuals, highlighting teamwork and growth. #UIDesign #UXDesign #DashboardDesign #DataVisualization #ProductDesign #DesignThinking #UXStrategy #UserExperience #InterfaceDesign #TeamPerformance #FigmaDesign #DesignProcess

Experience maps uncover how people use products. In this throwback featured post, we love Niall O'Connor’s article on building experience maps to help companies understand their customers, spot problems, and find ways to improve their products. By mapping out what customers do, feel, and think at each step, businesses can make better decisions to improve the experience. Check out his post: https://lnkd.in/grhKPPft 💬  We asked him why he wrote the piece: “Wanted to practice writing to solidify my thought process and then the article went viral so I stopped writing 😂” Truth, my friends. An experience map is a visual guide that shows how customers interact with a product or service. It tracks what they do, feel, and think at each step and reveals how your business and competitors fit into the process. How to build an experience map: 1. Research customers Gather insights through interviews, surveys, or observations to understand their actions, emotions, and thoughts. 2. Analyze data Identify key behaviors, feelings, and beliefs from your research. 3. Group findings Organize similar actions and emotions into key customer goals, like “Make a Purchase.” 4. Structure the Journey Arrange goals in order and break them into experience stages, such as “Browsing” or “Buying.” 5. Map business & competitor roles Identify where your company and competitors help or create obstacles. 6. Add Customer Beliefs Include what customers think about your product or service. 7. Share & Improve Use the map with your team to spark ideas, set priorities, and enhance the user experience. We love it. Tools like Helio help teams validate ideas early by collecting UX metrics, reducing risk, and uncovering opportunities through fast user feedback. This makes it easy to show how your design decisions impact real business results. Join the community to dive deeper into topics like these: https://lnkd.in/gynueqWu #uxresearch #productdiscovery #marketresearch #productdesign

🚀 CRO Myths That Could Be Wasting Your Time At the start of the week, we asked the UserBoost team: 💭 “What CRO myths are holding businesses back online?” Here’s what they said 👇 ❌ “You can A/B test anything.” Not every element moves the needle - focus on high-impact changes that truly influence user behaviour. ❌ “Changing colours will increase your conversion.” It’s rarely about a single colour tweak. Context, copy, and messaging matter far more. ❌ “Better design = better conversion.” A sleek look doesn’t guarantee success. Usability and clarity always win over aesthetics. ❌ “CRO is a one-off project.” Conversion Rate Optimization is an ongoing, iterative process - not a single campaign. ❌ “More conversions = better leads.” Quantity isn’t quality. Align your targeting and funnel strategy to attract the right customers. 💡 The takeaway: Focus on strategy, data, and real user experience - not quick fixes. #UserBoost #CRO #Marketing #ConversionOptimisation #DigitalStrategy #GrowthMarketing #UX