Crypto PR: Beyond Hype and Retainers

Everyone in the crypto space is fixated on chasing a one-hit viral wonder. But who actually wins the long game? It’s the ones who master sustained, strategic Repetition. Most projects are constantly creating new, random content—trying to "raise awareness," build a community, and attract investors. They think variety is the key. This reliance on constant novelty (new visuals, narratives, and buzzwords every week) is precisely why most crypto marketing messages fail to stick. Why? Because in crypto, trust is the ultimate currency, and you don’t trust what you only hear once. Real trust is built when your audience consistently hears the same core value from a reliable source. This is where I come in. My specialty is leveraging intelligent clipping—taking your core message, mission, utility, and value and repeating it effectively across hundreds of micro-content pieces. Different hooks, same foundational story. Different angles, same ironclad conviction. That’s how we get your audience to recognize and trust your brand long before they even see your logo. So, when the next "marketing expert" tells you to "Try something new every day," remember: Strategic Repetition > Fleeting Variety. If you want one powerful message multiplied across clips to build belief, not just empty hype, you need a content creator who understands this. Want to stop chasing fleeting virality and start building lasting trust? Let’s talk about getting your project consistent. 🚀

PR in Crypto & FinTech: Why human relationships beat algorithms. PR in crypto & fintech is not just about numbers. But business impact needs to be there, no question. A 1.3 billion reach globally, or almost 4000% growth of the educational 'More Than Bitcoin' campaign — these are just some of the measurable impacts I’ve delivered for international crypto exchanges in recent years. Of course, this is just the beginning of the business impact because it must be the core focus. PR is no longer just about a prestigious article or the CEO's photo in Forbes (though getting those is still nice). But what’s as important as direct business impact are soft skills and the real human relationships you build. To build the credibility of an organization or a leader, you have to start with yourself. To achieve wide reach in top-tier nationwide and international media, you need to spend months, even years, proving that your PR content is a genuine value-add for the journalist and the medium. Meeting new people, understanding their expectations, challenges, passions, or hobbies — that's the way to make them perceive you as a professional partner, a real comms expert, not just a press release producer. So, always start with relationships. Go to events, present yourself, and build your personal brand. Then, deliver value in what you share with the media: infographics, current expert commentary, or proprietary data. And never forget: you're only as good as your last piece of PR content. Keep this in mind — you work with people and for people. If you maintain that focus, the business results will follow. Still, it’s always smart to have KPIs and clear goals at the back of your head to ensure your impact is direct, measurable, and actively driving the growth of your organization, exchange, or leaders’ brands. #CryptoPR #FinTech #PublicRelations #ThoughtLeadership #Communications #Blockchain #Leadership #BusinessImpact #Web3 #Marketing #TechPR #MediaRelations #Strategy

Most new Web3 projects are failing on social media for one reason: they're speaking to other developers instead of humans. While competitors obsess over technical threads and blockchain explainers, they've already lost casual users. People don't follow protocols they follow movements and ideas they believe in. Your social strategy should reverse-engineer from your actual business goals (growth, retention, funding readiness). If growth is the goal, stop making explainer threads your hero content. The Content that actually converts: - People trust faces more than motion graphics. - Stories land where specs fall flat. - Simplicity and emotion move faster than technical jargon. Clear identity + consistent tone + relentless engagement. The secret isn't content, it's participation. Show up in replies. Make your "why" understandable to normies, not crypto natives. Founders usually get all the attention. But smart, funny replies from the brand account turn silent scrollers into followers. Engagement is a sneaky but powerful way to grow. Stop explaining your protocol and start connecting with people. Now go tell your story.

If you can’t explain your crypto startup to your mom in one sentence, your narrative isn’t strong enough. In crypto, a powerful narrative is what separates projects that get noticed from those that get lost in the noise. It’s not just about what your tech does, it’s about why it matters. Ask yourself: - What problem are we solving? - Why does our solution matter right now? - How do we explain it in clear, simple words? Your narrative should be consistent across your website, social channels, and every conversation with the media. When your story is clear, memorable, and repeated often enough, it becomes the foundation of your reputation. In crypto PR, clarity beats complexity. The simpler the story, the stronger the impact.

Crypto marketing has really been triggering me lately... Most crypto and Web3 brands treat X like it’s the only place that matters. They pour tens of thousands into the same old playbook — five tweets a week, paying fake KOLs to shill their product once, sponsoring fake communities, sponsoring events, and calling it a strategy. Don’t get me wrong, X is powerful. Narratives are born there. But it isn’t easy to break into the X algorithm and actually get seen by a new audience. It takes patience, persistence, and a lot of failing. Meanwhile, entire audiences live on other platforms — YouTube, TikTok, Instagram, LinkedIn — consuming everything but crypto. And most projects? Still invisible there. That’s the opportunity. The next wave of adoption won’t come from louder shills — it’ll come from smarter storytelling. Whether it’s a breakout app like Polymarket or Bitcoin becoming so seamless that people use it without realizing, adoption starts when crypto stops preaching to itself. So the real question is — which social channel will be responsible for onboarding the next million crypto users?

Ever wondered how top PR professionals achieve 90% success rate in crypto press releases? When I started my journey as a Web3 PR specialist, I had no idea how to craft compelling press releases that would capture attention in the crypto space. But then I discovered the power of AI-driven content optimization. Here's how I did it: 1. Research Phase: I developed a system to analyze trending blockchain topics using AI tools, helping me identify the perfect timing for releases. 2. Strategic Messaging: Combined technical crypto knowledge with storytelling, making complex Web3 concepts accessible to mainstream media. 3. Distribution Blueprint: Created a targeted approach using both traditional PR channels and crypto-specific platforms, amplifying reach significantly. As a result, I was able to secure coverage in top-tier crypto publications consistently. This not only increased client visibility but also drove substantial engagement across social platforms. The landscape of Web3 PR is evolving rapidly with AI integration. What innovative tools are you using to enhance your press release strategy? #Web3PR #CryptoMarketing

📰 How to Build a Crypto Newsletter That Works Newsletters are still one of crypto’s most underrated marketing tools–direct reach, zero algorithms, and a loyal audience that actually reads. The best ones don’t just recap headlines. They curate signal from noise, mix education with opinion, and deliver insights that readers can act on. The structure matters too–clear sections, predictable timing, and consistent tone turn casual readers into subscribers who stick around. In 2025, a strong newsletter isn’t just content–it’s distribution, brand, and community in one package. 🔗 Step-by-step guide: https://lnkd.in/dDDhTaRG

Every media brand wants to be your only source of truth. I felt that same pull when we started Stabledash. That primal instinct to own your entire information diet. Then I looked at my own behavior. I check 10+ sources everyday plus doom scrolling on X and Linkedin. Different perspectives from different voices. Each with their own expertise and blind spots. That's how everyone actually consumes content and learns. Nobody relies on just one voice. And stablecoins aren't just another crypto vertical. They're the bridge to mainstream finance. The future of money movement. The part of this space that will finally reach Web2 and fintech. That's when it clicked. Stabledash wouldn't be another media brand fighting for your exclusive attention. We'd be the navigation hub. The place that curates the entire stablecoin conversation. Here's the real problem: Amazing stablecoin insights already exist. But they get buried. Buried on your timeline. Buried inside 45-minute episodes. Buried on your social media feed. Even our own content has this problem. And let's be honest about who needs these insights most. The Web2 audience entering this space. They don't want meme coins, or the next blockchain, or obscure DeFi protocols. They want insights that matter professionally. Content that advances their career. Content that helps them understand the future of money movement . Perfect example: The Rollup just launched their stablecoin show, Stabled Up. Legends at creating crypto-native content. Incredible insights. But those insights are trapped in long episodes/streams that the Web 2.5 audience may never find. So we're creating the solution. One place where professionals trying to navigate the stablecoin conversation can access insights from the top voices in the space, starting with The Rollup Not competing for mindshare. Curating the conversation. Because the insights matter more than who delivers them. Thats how we grow the pie: together. Checkout the first article we published covering Stabled Up ft Sam Kazemian from Frax , link in comments ⬇️

Some of the most effective crypto marketers I've worked with don’t lead with talking, selling, or broadcasting. They lead with listening—paying close attention to users, to the market, and to points of friction. From that foundation, they build strategies and products that resonate. In a space that moves fast and rewards noise, the real edge often lies in quiet, consistent observation.

“Most projects don’t fail because of bad products. They fail because no one saw them.” – @LeonAbboud From flopping a 700K follower launch to building a $4M+ agency, we talked what actually works in crypto marketing, why content is the funnel, and what’s inside the Crypto Marketing Guidebook dropping Oct 22. BlockHunters Voices #62 powered by: @SemanticLayer