Martijn Sietsma’s Post

"Won't sending 4-6 emails per day annoy people?" ↳ That's what clients ask me every Black Friday... Here's what actually happens: Your customers are getting 300+ emails per day during Black Friday. They're not annoyed by volume. They're annoyed by IRRELEVANCE. The real question isn't: "Are we sending too much?" The real question is: "Are we being SEEN?" If you send 2 emails per day, you're playing it safe. You're also invisible. Here's the strategic volume approach we follow: → Black Friday weekend: 4-6 emails per day → Mix of designed and plain text → Different angles (urgency, social proof, product focus, last chance) → Sent to ENGAGED segments first, broader segments later Why this doesn't destroy your list: ✅ It's 3 days, not 3 months ✅ Everyone is in "buying mode" ✅ Your offer is actually valuable ✅ You've trained your list with 80% non-promotional content before this Real results: Clients sending 4-6 emails per day during Black Friday consistently 2-3x their revenue vs. brands playing it safe. Now, here's the math: Someone checks their inbox 3 times on Black Friday. You sent 2 emails. They saw 0 (buried). Your competitor sent 6 emails. They saw 2 (made purchase). Post-Black Friday unsubscribes? Usually LOWER than normal campaign unsubscribes because the value was there. The bottom line: Volume isn't the enemy during Black Friday. Invisibility is. So, tell me... are you playing it safe and losing revenue, or are you being strategic with high volume?

Want to CRUSH Black Friday this year? Your emails MUST STAND OUT. Every year I see brands sending emails but see hardly any results Their Black Friday emails aren’t bad, they’re just buried under 10,000 others. EVERYONES inbox looks like chaos during Black Friday week. Everyone shouting about discounts, and sending at the same time. So how do you actually stand out? 2 big things: 1. Frequency Most brands send 2-3 times a week, that’s IS NOT enough. During Black Friday week, you should be showing up at LEAST ONCE a day. That is the only way to stay visible when everyone’s fighting for attention. 2. Timing Most brands send at “clean” times, 9:00, 9:30, 10:00 a.m. Guess what happens? Your email lands in the same cluster as everyone else’s. We send at weird times, like 11:42 a.m. It sounds random, but that little open slot is where open rates spike. Because you’re literally the only one in the inbox right then. STOP thinking your fancy design or 300 word email will make the difference. Last Black Friday, we sent a one sentence plain text email. No banner and headline, just one line and a link. It was one of our best performing emails haha People already know it’s Black Friday; you don’t need to explain it. You just need to get them to click and buy. So, if you want your emails to actually get noticed this season… Send MORE, and don’t be afraid to keep it stupid simple.

If your Black Friday plans are still sitting in a Google Doc, or worse, your head … you’re not alone.   Most of our clients are just getting their plans locked in now. And it’s not too late.   Here’s the truth: A simple, strategic plan will outperform a chaotic campaign every time.   Here’s a simple recipe for a winning Black Friday campaign: ✔️ One irresistible offer ✔️ A dedicated product collection or landing page ✔️ Two emails a week (yes, that’s enough) ✔️ Repeat messaging across your socials   That’s it.   No panic posting. No 37 content ideas. No burnout.

Before you start thinking “50% OFF,” ask yourself: Is my website fast, responsive, and mobile-friendly? Are your tracking pixels and analytics set up correctly? Have you started building your email and SMS lists? Do you know what your “hero offer” will be? These small details make the difference between a Black Friday that performs and one that underdelivers. Right now, we’re working alongside our clients: testing campaigns, preparing funnels, and fine-tuning offers. Seeing the results when preparation starts early is always incredible. If you haven’t started yet, there’s still time to make a real impact. Take a look at your setup, double-check the essentials, and focus on the areas that will truly move the needle. Together, with the right plan, this Black Friday can be your strongest yet.

Let’s talk about the Black Friday email everyone keeps sending (and why it doesn’t work): Subject: Black Friday starts NOW! Body: 30% OFF. Limited time. Shop Now. Design: Loud colors. Big timer. Zero substance. This email will fail for 3 reasons: 1. No reason to care Consumers have seen this exact message from every brand in their inbox. So if your offer doesn’t connect back to why your product matters, your discount becomes background noise. 2. No timing strategy If the first message you send is the announcement, then you’re late. You should have been warming the list weeks ago: teasing, educating, building anticipation. 3. No emotional anchor People buy things that solve a problem, affirm identity, or feel good. “30% OFF” is not meaning. It’s panic disguised as marketing. Here’s the truth: Black Friday doesn’t reward the loudest brand. It rewards the brand with the clearest story and the cleanest path to purchase. If your message sounds like everyone else’s, the discount won’t save you.

Worried you might have left it too late to make the most of Black Friday? We'd be lying if we didn't say it's cutting it quite fine - but it's not too late to have a positive impact of your BFCM sales. It's all about smart, high-impact tweaks, not major overhauls. Here are 4 realistic, last-minute things an SME eCommerce brand can do to make a difference: 💡 1. Tighten up your product listings There's time for a quick polish - not a rewrite. ✅ Refresh your bestsellers’ titles and bullet points to highlight benefits and urgency (e.g. “Perfect Christmas Gift”). ✅ Check that every image is crisp, loads fast, and shows the product clearly. 💬 2. Update automated messages and FAQs Customers will have questions - and not always during business hours. ✅ Add delivery cut-offs and returns info to your confirmation emails and FAQs. ✅ Make sure auto-replies reflect your opening hours. 🏷️ 3. Highlight urgency in emails If you can’t launch new campaigns, tweak your existing ones. ✅ Add countdown timers, “limited stock” banners, or subtle urgency cues. ✅ Re-send your strongest email creative to non-openers with a fresh subject line. 🔄 4. Plan your post-Black Friday follow-up Set up one automation now: ✅ A “Thanks for shopping with us” email that goes out after the event, linking to gift-oriented or full-price items. We're all guilty of letting time get away from us, but it's never too late to make a difference. These minor tweaks can make a big difference! GOOD LUCK.

Black Friday isn’t a day anymore - it’s a season... And the brands that treat it like one are the ones that win. From our team’s experience guiding brands through the Black Friday season and coupled with industry insights, five clear rules stand out - rules that separate record-breaking months from missed opportunities 1️⃣ Start early and build your own list The best campaigns don’t start on Black Friday. They start with early-access signups that warm up traffic and convert better when it matters most. 2️⃣ Reward your inner circle first Give your most loyal customers early access. It builds trust, drives urgency, and lets you test what’s working before the wider sale. 3️⃣ Frontload your spend Ad costs are lowest in early November. Scale your best creatives early and let algorithmic momentum do the heavy lifting through Cyber Monday. 4️⃣ Create multiple peaks - not one Don’t rely on a single day. Use staggered drops including “new lines added” to keep the energy (and the sales) going all month long. 5️⃣ Personalise everything The brands that win are the ones who speak directly to people’s passion points. When your creative connects with who they are, not just what they buy, performance follows. We’ve put all of this (and a lot more) into a full Black Friday Playbook which packed with actionable tactics, examples, and insights for 2025. ⚡ Comment “BFCM” below to get Alphageek’s full Black Friday Playbook.

Improve Your Black Friday Marketing Performance Don’t wait until Black Friday to message your users. And don’t wait until the week before either. By that point, inboxes are packed, SMS messages are constant, and push notifications are flooding in from every direction. Everyone has the same plan and that is to start messaging the week of or the week before. The brands that see the best results start early. They build awareness, remind customers why their product matters, and even start sales early to avoid the overwhelming Black Friday. Here’s where to do: Engage early: Start sending value-driven content that keeps your brand top of mind now, not when it’s too late. Reward loyalty: Give your best customers early access, exclusive previews, or limited offers. Make them feel like their VIPs. Prep your systems: Check deliverability, test timing, and make sure your flows are optimized before the rush. When Black Friday hits, your customers shouldn’t be seeing your name for the first time in months. They should already be ready to buy. They should have already converted. For the best results start early.

Everyone talks about Black Friday sales. Almost no one talks about Black Friday lists. But that’s where the real money is made. Running a lead gen campaign before your sale goes live is one of the most underused - yet most effective - plays you can make. Because during BFCM, ads get expensive. Competition spikes. And if you’re only relying on cold audiences, you’re shouting into chaos. But when you build your list early… You own your traffic. You can send unlimited reminders, tease your offer, and build anticipation, all for free. Here’s the best part: It doesn’t need to be complicated. This ad example from CRAFTD proves it: - One static image. - Clear message: “Black Friday Biggest Savings of the Year" - Direct call-to-action: “Sign up for early access.” No fancy motion.  No UGC mashup. Just clarity and timing. Because lead gen ads aren’t about conversion - they’re about positioning. You’re building your own audience before the rush. Simple creative. Strategic timing.  Serious impact. Would you rather fight for attention on Black Friday, or own it before it starts?

If you’re reading this and still haven’t planned your Black Friday strategy, don’t panic. You still have time to make it work. But you can’t waste a single day. 1️⃣ Stop thinking “discount.” Start thinking offer. People don’t buy 30% off, they buy transformation, speed, ease, status. If you don’t know why someone should buy even at full price, no discount will save you. 2️⃣ Warm up your audience. Start showing behind-the-scenes, client results, lessons learned. Your goal this week? Make people remember why they follow you, and feel excited about what’s coming. 3️⃣ Build your waitlist, even if it’s just 20 people. Use email, DMs, or a Google Form. Ask: “Do you want early access to my best offer this year?” This tiny step turns cold followers into first buyers. 4️⃣ Plan your communication now. Don’t rely on one post on November 29. People need 5–7 reminders in different formats before they act. Schedule stories, emails, posts, and short teasers, not spam, just consistent value. 5️⃣ Keep it simple. Don’t overcomplicate the funnel. A clear offer + trust + urgency beats any fancy setup. You don’t need a massive budget to win Black Friday. You just need clarity, consistency, and a message people feel. 👇👇👇Get a full breakdown of what to do week-by-week (link in comments). #MarketingStrategy #OnlineSales #BlackFridayTips