Thoughts? 💡
We have today published a new definition of public relations following a consultation with our membership and industry leaders. The new definition reflects the role of today’s practitioners as strategic advisors, helping organisations navigate complexity, manage risk, build relationships with stakeholders and operate responsibly in a fast-changing environment. New definition: https://lnkd.in/eyPqiVvP More information: https://lnkd.in/e83HK2xy
Marc, I appreciate this evolution. The emphasis on strategy and executive counsel reflects how the work actually functions in complex institutions. I’d add that much of our value lies in what doesn’t happen. The crisis avoided, the issue reframed early, the trust preserved through disciplined judgment.