Marc Gasser’s Post

🧭 Product strategy is only as strong as its alignment with business strategy. Too often, companies build great products that don’t move the business or strong business plans that never reach customers. The truth is, Product and Business Strategy should be inseparable. 🎯 Product defines how the business vision becomes real: • Turning goals into customer value. • Translating market positioning into product priorities. • Making trade-offs visible between growth, efficiency, and innovation. When Product Strategy is built with the business, not after it, every release becomes a lever for measurable impact not just activity. In my humble opinion, the best alignment isn’t a meeting, it’s a mindset. #ProductLeadership #ProductStrategy #BusinessStrategy #CPO #SaaS #AI #Alignment #Execution

🚀 Growth doesn’t happen by chance it’s designed. Behind every breakout product is a set of numbers that show where awareness becomes activation and curiosity turns into loyal customers. These metrics are more than dashboards — they’re the early warning system for product-market fit. The smartest product teams don’t just chase vanity counts; they watch the metrics that uncover funnel leaks, prove what drives sign-ups, and reveal when you’re truly scaling. 💡 From startups to global platforms, the same truth holds: understanding growth & acquisition metrics isn’t optional — it’s what separates products that merely launch from those that dominate their market. This second chapter of our Metrics That Power Product Excellence series unpacks the growth & acquisition signals every PM should track to build a product that not only attracts users — but keeps them coming back. 👉 Which growth metric tells you the real story of your product’s momentum? #ProductManagement #ProductManager #ProductMetrics #SaaS #GrowthHacking #ProductExcellence #TechLeadership #DigitalProduct #PMCommunity #ProductStrategy #GrowthMindset

Product decisions without customer voice are just guesses in PowerPoint. When we talk about great product management, we often focus on roadmaps, analytics, and frameworks. But here’s the truth I’ve learned after building VoC automation systems and CX frameworks across fintech, SaaS, and tech — The best products are built by managers who deeply understand customer experience. During my time at Growth Navigator, I led the development of an AI-driven VoC automation platform that analyzed 10,000+ customer reviews. The insights didn’t just sit in a dashboard — they shaped actual product decisions, prioritizing features that directly responded to user pain points. At Tabby (BNPL, 10M+ users), we built a full-scale VoC system from scratch. The predictive insights that came from user feedback influenced retention strategy and even supported a $700M financing round. And at S&F, connecting customer journey data to product decisions drove 30% revenue growth and 1.5x CLTV increase. That’s why I believe every Product Manager should master Customer Experience and Voice of Customer. Not as “extra skills” — but as core tools for driving product-market fit, retention, and real ROI. My sweet spot? AI-driven SaaS, fintech, and tech companies where data, automation, and empathy meet. If your team wants to bridge analytics and customer voice to build smarter, more human products — Let’s talk. I’m exploring new opportunities. #ProductManagement #CustomerExperience #VoiceOfCustomer #AIProducts #SaaS #Fintech #Growth #ProductStrategy #CX #ProductLeadership #JobSearch 

📈 Stop leaking revenue. Start scaling intelligently. For many SaaS leaders, growth becomes a grind. You're pouring resources into acquiring new users, but the leaky bucket of customer churn means you're running hard just to stand still. 🏃♂️💨 Does this sound familiar? ⚠️ Rising Customer Acquisition Costs (CAC) are eating into your margins. ⚠️ Your pricing model feels more like a guess than a strategy. ⚠️ You're struggling with high customer churn, undoing all your hard work. ⚠️ You're not 100% confident you have true product-market fit for the next stage of growth. It's time to stop solving the symptoms and fix the core of your growth engine. ⚙️ At Gravitonic, we help SaaS businesses build sustainable, scalable growth with our SaaS Product & Growth Consulting. We help you answer the tough questions and implement proven strategies: 🗺️ Product-Market Fit Validation & Expansion: We analyze your user data and the market landscape to build a strategic roadmap for durable growth. �� Monetisation & Pricing Strategy: We design and test data-driven pricing models that maximise recurring revenue without deterring your ideal customers. 🎯 User Acquisition & Retention Engine: We architect a holistic growth engine—optimizing onboarding, implementing Product-Led Growth (PLG) tactics, and creating effective churn reduction programs. 📊 SaaS Metrics & Analytics Framework: We help you move beyond vanity metrics to track the core drivers of your business and make smarter decisions. Our key deliverable is Your Scalable Growth Playbook—a customised, actionable plan to build your growth engine and achieve your next milestone. Ready to build your growth engine? 🚀 Let's talk. Book a Free Consultation with us today and let's start scaling intelligently: https://lnkd.in/ezq-mJGC Or learn more at: https://lnkd.in/eecPuWSd #SaaS #B2BSaaS #GrowthStrategy #ProductManagement #ProductDesign #ProductDesignConsultant #UXStrategy #ProductStrategy #Consultation #Advisor #CustomerSuccess #ScaleUp #UKTech

Series 3: Building a Minimum Viable Product (MVP). It is said that Luck happens when "Opportunity meets Preparation". Therefore it is quintessential that founders need to prepare really well before embarking on the decision to launch the Minimum Viable Product (MVP). In this series, I am trying to build a MVP readiness framework with seven key principles for ensuring the MVP idea makes an impact. 🔍 1. Clarify the Value Proposition • Ask: What pain point are we solving, and for whom? • Avoid: Vague promises or generic benefits. Be brutally specific. • Key: Use the “so what?” test—if your pitch doesn’t evoke urgency or delight, refine it. 👥 2. Know Your Customer Deeply • Beyond demographics: Understand practices, motivations, anxieties. • Avoid: Building for yourself or assuming behaviour. • Key: Co-create with early users—interviews, shadowing, and feedback loops. 🧭 3. Map the Journey from 0 to 1—and 1 to Scale • Avoid: Obsessing over launch without visualizing scale. • Key: Build a “1 to End” roadmap: retention, referrals, monetization, ops. 🧨 4. Anticipate Competitive Disruption • Avoid: Tunnel vision on direct competitors. • Key: Use the “flank attack” lens—what adjacent players could pivot into your space? 🧠 5. Build Execution Capability, Not Just Ideas • Ask: Do we have the right mix of tech, ops, brand, and hustle? • Avoid: Over-indexing on vision without delivery muscle. • Key: Create a capability matrix—what’s in-house, what’s partner-driven? 📦 6. Master the Seven P’s • Product: Is it solving a real problem elegantly? • Price: Is it aligned with perceived value and market norms? • Promotion: Are we telling the story that connects the users? • Place: Are we present in the right channels and contexts? • People: Do we have the right team aligned to the business? • Process: Are we lean, iterative, and feedback-driven? • Packaging: Is the MVP appealing the five senses of the user? 📈 7. Define “Arrival” with Customer Stickiness • Avoid: Vanity metrics (downloads, likes). • Key: Track repeat usage, referrals, and emotional resonance. Ask: “Would they be upset if we disappeared?” In summary: “Customer acquisition is the key. Loyalty is the currency. Execution is the bridge.” In the next topic of this curated series, I shall attempt to deliberate on the commonly used metrics by analysts, investors and founders in the startup world. (Encl. PDF should help the founders ask themselves 10 critical questions before launching the MVP to impact their business value chain). #startup #Minimumviableproduct #valuechain #venturecapital #founder #pharmaceutical #biotechnology #business #execution #process #product #branding #customers #users #breakthrough #growth #channels #distribution #competition #profit #pricing

📰 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀’ 𝗪𝗶𝘀𝗱𝗼𝗺 𝘉𝘳𝘰𝘶𝘨𝘩𝘵 𝘵𝘰 𝘺𝘰𝘶 𝘸𝘦𝘦𝘬𝘭𝘺 𝘣𝘺 Leila Montazeri  • What if software built itself as you described it? In this research preview, Claude generates applications in real time, adapting to your ideas without a single line of code written first. A glimpse into the future of how we might design software.  🔗 Watch the demo https://lnkd.in/d9kqQkYP  • We often blame “bad communication” when teams pull in different directions. But as Mind the Product argues, the real issue is usually misaligned incentives. Drawing on B2B SaaS lessons, it shows how reshaping goals and rewards can bring Sales, Product, and Engineering into true alignment, turning constant friction into genuine collaboration. 🔗 https://lnkd.in/dCdjjEpC  • Fractional CPO roles are on the rise. More and more product leaders are leaving full-time jobs to gain freedom and flexibility by working with several companies at once. The CPO Club explains why the shift is happening and the key questions to ask before you jump in; from knowing your motivations to showing your value like a product. 🔗 https://lnkd.in/dsCB9vmH 🎫 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻𝗶𝗻𝗴 𝘂𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗟𝗲𝗱 𝗦𝘂𝗺𝗺𝗶𝘁 𝗕𝗲𝗿𝗹𝗶𝗻? The Product-Led Summit Berlin is just a week away, taking place on October 14. Here’s a sneak peek at what’s in store, and my selection of talks 💚 ☕️ 09:00 - Coffee, heard is amazing! 💬 09:45 - Discover how to deliver exceptional customer experiences with Sascha Haase, Director of Product Management at Wire, and how to leverage technology to enhance interactions. 💬 10:15 - Learn how to navigate the pain points of sustainable growth, thanks to Confidence Udegbue and Daria Kurchinskaia from Freeletics. 💬 12:00 - Delve into the pros and cons of leveraging AI to unlock unseen value in your product portfolio with our amazing Community Member & Facilitator Florian Bonnet, Senior Product Director at Pleo... The agenda continues with insights from Delivery Hero SE, Hostelworld Group, Babbel, and more. See you there Wafaey. PS 📖 Grab a brochure https://lnkd.in/eHnFWEei 𝗚𝗲𝘁 𝟮𝟬% 𝗼𝗳𝗳 𝘄𝗶𝘁𝗵 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗟𝗔𝗕𝗦𝟮𝟬 https://lnkd.in/ewb_vGdj

Technology ≠ Product Last week I spoke with a few scale-ups and several well-established companies preparing for an exit. The same topic came up in every meeting: people use the word “product,” but they often mean very different things. Some point to a set of technologies they offer. Others describe a technology framework used for customer projects. To be clear: technology is not a product and the difference matters for scale and valuation. • Technology is a capability. Product is a packaged solution with a clear problem it solves, an ideal customer profile, pricing, and support. • Technology proves it can be built. Product proves it can be adopted and renewed with predictable time-to-value and clean cohorts. • Productification turns R&D into repeatable revenue instead of one-off projects, improves efficiency, and lowers CAC and COGS. • Organize for products, not projects: cross-functional squads, product operations, and clear ownership from discovery to adoption and renewal. • Keep a tight sales–engineering loop: shared ICP, qualification mapped to current product capabilities, structured feedback into product management, and incentives that reward sustainable usage and not one-off customizations. Takeaway: Define the product clearly, package the technology, and align the organization so it sells, implements, and renews at scale. That is how great engineering drives the top-line and leads to better valuation. #productmanagement #valueproposition #productstrategy #saas #b2b #scaleup #vc #pe #founders

𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕 𝒊𝒔𝒏’𝒕 𝒋𝒖𝒔𝒕 𝒂𝒃𝒐𝒖𝒕 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒈𝒓𝒆𝒂𝒕 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔 - 𝒊𝒕’𝒔 𝒂𝒃𝒐𝒖𝒕 𝒐𝒓𝒄𝒉𝒆𝒔𝒕𝒓𝒂𝒕𝒊𝒏𝒈 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏. In today's rapidly evolving landscape, nearly every company is transforming into a tech-driven enterprise. The lines between the physical and digital realms are fading, and the real competitive edge lies in seamlessly integrating business strategy, technology, and user experience. The role of a product leader is evolving rapidly. It’s no longer about maintaining systems or shipping features - it’s about being a platform creator, designing ecosystems that enable others to innovate and thrive. I’ve been reflecting on what truly defines successful digital products today, and a few themes stand out to me: ✅ No-code and low-code platforms are democratizing innovation. They allow enterprises to move faster, integrate smarter, and reduce dependence on large tech teams — while still maintaining control and compliance. ✅ Omni-channel experiences are now a baseline expectation. Customers don’t interact by channel anymore; they interact by experience. Every touchpoint — online or offline — should tell a consistent story. ✅ Usage-based models are changing how we think about value. Instead of rigid subscriptions, businesses are moving toward flexible, outcome-driven engagement that aligns better with customer success. ✅ Converting non-tech products into digital ecosystems is unlocking massive potential. From smart mattresses to digital inhalers, industries that were once “offline” are reinventing themselves with data and connected experiences. ✅ AI and data are no longer optional add-ons — they are the backbone of every modern product strategy. The ability to use intelligence to anticipate intent, personalize engagement, and automate workflows is redefining competitiveness. Digital Product Management, in my view, is about seamlessly integrating technology, design, data, and empathy to craft meaningful and impactful experiences. I’m excited to dive deeper into this space and learn from others who are building, leading, and transforming digital products. What would you say is the most significant challenge your organization encounters in advancing digital product transformation today? 𝘗𝘢𝘳𝘵 𝘰𝘧 𝘮𝘺 𝘸𝘦𝘦𝘬𝘭𝘺 𝘴𝘦𝘳𝘪𝘦𝘴 𝘰𝘯 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘐𝘐𝘛 𝘋𝘦𝘭𝘩𝘪 𝘊𝘛𝘖 𝘗𝘳𝘰𝘨𝘳𝘢𝘮. #DigitalTransformation #ProductManagement #DigitalProductManagement #TechnologyLeadership #InnovationStrategy

Everyone wants “customization.” No one wants change. That’s Product Management in B2B. Here’s what I’ve learned: ⚙️ Clients: “We just need a small tweak.” Reality: You now have three versions of the same product, and none are stable. 🏗️ Stakeholders: Each one imagines the product differently. The dashboard? Rebuilt five times. The settings page? Depends on who’s asking. 🎯 Marketing: Treated like an optional add-on. But somehow expected to create “viral” leads overnight. 💰 Subscriptions: Sound great on pitch decks — until you realize selling renewals is harder than selling the first deal. 🧩 Product: Forever in pieces — because instead of finishing it, we keep patching new “urgent client asks.” At this point, Product Management feels less like building a product and more like mediating a family argument where everyone thinks they’re right. 😅 #product #PMlife #SaaS #AI #productmanager

Building Internal Tools That Actually Get Used Building internal SaaS tools can be surprisingly tough. Unlike customer-facing products, adoption isn’t automatic, just because it’s “mandatory” doesn’t mean it’s used well. While working at Yulu, I learned that the real challenge isn’t in building the product, but in building belief around it. Here are a few lessons that helped me drive real adoption and impact: 1. Start with empathy, not efficiency – The users are your colleagues. Sit with them, observe workflows, and understand what truly slows them down before proposing fixes. 2. Make feedback loops frictionless – Early in one project, embedded a feedback form right inside the tool. Simple move, but it tripled responses and revealed insights we’d have missed otherwise. 3. Show wins fast – Instead of waiting for a full release, ship small improvements early. One that cut SLA from 3 days to 1. Momentum builts belief. Internal products thrive when you treat your team as customers with the same care for usability, iteration, and communication. Curious to hear from others: How have you driven adoption for internal tools in your org? What worked (or didn’t)? #ProductManagement #InternalTools #SaaS #ProductLeadership #PMCommunity #UserAdoption #ProductStrategy #Innovation #Tech #DataDriven