CMOs prioritize creative, struggle with ROI measurement

Big News in Digital Marketing: Advertisers Want Transparency! Big brands are calling out Google, Meta, and Amazon to open up their ad auction systems, demanding clarity on how bids are won, prices are set, and data is used. For years, digital ads have felt like a “black box.” Now, the industry’s shifting toward transparency and explainable AI in advertising. What this means for marketers: - Expect more pressure on platforms to show how your ad dollars are spent. - First-party data and owned measurement tools just got way more valuable. - The brands that lean into openness and data clarity will win long-term. The next phase of digital marketing is all about trust and accountability and I’m here for it. What do you think? Are your platforms transparent enough? #DigitalMarketing #AdTech #Transparency #AI #MarketingStrategy https://lnkd.in/gBFwte3s

When Google quietly flipped the switch on AI Mode, the ripple effect across the marketing world was impossible to ignore. For Indian marketers, this shift isn’t just a shiny update to an algorithm. It’s a ground-up reinvention of how discovery, advertising, and digital storytelling will be crafted... 🔗 Read more: https://lnkd.in/e-5rP2Uy

AI is reshaping digital advertising, blurring the line between personalization and privacy. As predictive algorithms grow more powerful, the balance between innovation and consumer trust is being redefined. Learn more:

AI is reshaping digital advertising, blurring the line between personalization and privacy. As predictive algorithms grow more powerful, the balance between innovation and consumer trust is being redefined. Learn more:

🟡 GOOGLE DOUBLES DOWN ON AI FOR ADS At GML 2025, Google unveiled generative creatives, predictive signals, and fully integrated shopping experiences. Less friction. More performance. 📌 Key takeaway: useful ads that show up in *unexpected but helpful* moments. Source: https://lnkd.in/efPKW4xN

Good article on the change which has come to advertising from digital, but also why the core is still about the creative ideas, even with the radical promises of AI: "In the process, we’ve turned advertising from a very deliberately engineered system—where the architect knows what each part of the process should do—into one that’s, essentially, a black box. And within this black box, there’s little room for creativity. THE PROCESS IS CREATIVE When we think about advertising—and, in particular, good advertising—we always think about the messaging. It’s true that some of the best campaigns in history have always used clever wordplay, or coy psychological tactics, to drive a point home. "

“All systems across the ad tech ecosystem will need to have agentic interfaces,” Our CEO Charles F Manning spoke with Ad Age on how brands can prepare for the future of digital advertising. Full article: https://lnkd.in/gQg6SpfH

The shift to digital marketing continues to climb higher in 2025 as companies seek effective and exponential results from ad spend using AI & automation. https://lnkd.in/gbXfR2cs

💡 Five fresh lessons for publishers rethinking their advertising playbooks. From Dublin’s Media Innovation Week, INMA’s inaugural Advertising Initiative track revealed how publishers are reshaping ad strategies around engagement over scale, AI-powered optimisation, data activation, and unified revenue models. Hear from leaders at The Irish Times, Ringier, Mediafin, Mediahuis Ireland, and Sanoma Media Finland — and explore how they’re: Using attention as a premium metric Applying AI to improve yield Turning first-party data into conversion stories Competing confidently with Big Tech 👉 Read the full recap by INMA’s Gabriel Dorosz: https://ow.ly/3BHA50X7wKJ #Advertising #MediaInnovation #INMA #DigitalTransformation #NewsMedia #AdTech #AI #DataStrategy

I’ve spent a lot of time this year thinking about when Sam Altman said we don't get to “pick and choose what parts of progress were going to happen”. We simply have to adapt to the speed of change. As reported in the FT, this week's announcement about a massive partnership between WPP and Google is a concrete example of that acceleration, and the numbers are hard to ignore. WPP is spending $400 million over five years to embed AI like Gemini and Veo directly into its campaign development process. The practical reality of this is huge. They’re talking about creating campaigns in days instead of weeks, delivering "hyper-relevant" marketing tailored for millions of customers in real-time. For marketing, comms and PR professionals, there’s an even bigger takeaway: the days of slow-moving campaign sign-offs are (hopefully!?!?) on the way out. Many in PR/Marketing have been frustrated over the years by the long approval chains that mean we can miss the boat on fast-moving social media trends, from a TikTok moment to a relevant cultural conversation. Some, like Ryanair, are great at moving fast, but many others get tied down by the need for multiple approvals. In theory at least, agencies will be able to move from weeks to days for an entire campaign rollout, and speed will become the new baseline expectation for clients. Of course, there are squillions of potential applications for PR, public affairs, and internal comms as well. The ability to move fast is going to be a foundational requirement of the AI era. https://lnkd.in/eMhQADii