Laura Stăncescu 🌞’s Post

View profile for Laura Stăncescu 🌞

Crypthena Digital5K followers

Struggling with marketing to builders? Nicole Schaefer from M0 shared insights that'll transform how you think about marketing stablecoin infrastructure. Here's what every Web3 marketer needs to know: 1. Ruthless Builder Segmentation Your developers? They need solid documentation and technical deep-dives. Your CTOs and product leads? They want simplified, outcome-focused messaging. One size fits none in B2B crypto. 2. Smart Offline Marketing Skip those expensive happy hours. M0's winning formula: → Curated dinners → Deeper relationships → Real business potential → 25-30 carefully selected attendees 3. Messaging That Makes Waves "Everything is a Bank" - sounds pro-institution, right? Plot twist: It's about democratizing financial services. The best campaigns make people stop and think twice. 4. NYC Crypto Scene Evolution → Growing community → Tangible energy Tune in to this episode ;) https://lnkd.in/eGEgmQ7K

Great breakdown. Nicole’s approach shows that builder-focused marketing is more about precision. Segment deeply, show up intentionally and craft stories that challenge assumptions.

To view or add a comment, sign in

Explore content categories