Struggling with marketing to builders? Nicole Schaefer from M0 shared insights that'll transform how you think about marketing stablecoin infrastructure. Here's what every Web3 marketer needs to know: 1. Ruthless Builder Segmentation Your developers? They need solid documentation and technical deep-dives. Your CTOs and product leads? They want simplified, outcome-focused messaging. One size fits none in B2B crypto. 2. Smart Offline Marketing Skip those expensive happy hours. M0's winning formula: → Curated dinners → Deeper relationships → Real business potential → 25-30 carefully selected attendees 3. Messaging That Makes Waves "Everything is a Bank" - sounds pro-institution, right? Plot twist: It's about democratizing financial services. The best campaigns make people stop and think twice. 4. NYC Crypto Scene Evolution → Growing community → Tangible energy Tune in to this episode ;) https://lnkd.in/eGEgmQ7K
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Great breakdown. Nicole’s approach shows that builder-focused marketing is more about precision. Segment deeply, show up intentionally and craft stories that challenge assumptions.