How Large Language Models Work: A Paper by Tong Xiao and Jingbo Zhu

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On June 17, 2025, Tong Xiao and Jingbo Zhu published an outstanding paper explaining how Large Language Models work. I’ve always said: the best way to master SEO is to think like search engines — and the engineers who build them. The same applies to LLMs: the best way to understand them is to think like they do. In the near future, search engine friendliness will evolve into LLM and Agent friendliness, as more content will be discovered through new interfaces. I’m sharing both this research and my 20 fundamental concepts for understanding LLM creation — a solid starting point if you want to master the basics. Transformer architecture – Neural network design using self-attention to model relationships between tokens in parallel. Tokens & tokenization – Breaking text into units (words, subwords, characters) the model processes. Self-attention mechanism – Weighing token importance relative to each other. Positional encoding – Adding sequence order information. Parameters – Trainable weights storing learned patterns. Pre-training – Large-scale training on general text. Fine-tuning – Adapting to a specific task or domain. Instruction tuning – Training to follow natural-language instructions. RLHF – Aligning outputs with human feedback. Loss function (Cross-entropy) – Measuring prediction accuracy. Context window – Max tokens processed at once. Zero-shot learning – Performing tasks without examples. Few-shot learning – Performing tasks with a few examples. Hallucination – Plausible but false outputs. Bias & fairness – Inherited data biases. Scaling laws – Performance growth with size/data/compute. Overfitting vs. generalization – Balancing memorization and adaptability. Data quality & diversity – Breadth and accuracy of training data. Inference – Using the trained model to generate outputs. Multimodality – Handling multiple input/output types (text, images, audio). 📚 Learn more and join our course: https://lnkd.in/dp8mGy8E #SEO #AI #LLM

Koray Tugberk GUBUR, most brands have really limited resources (people, time, budget) - from your experience, which factors consistently make the difference between a brand being cited in AI-generated answers versus being left out, regardless of industry?

Need to make time to read this bad boy!

This is an excellent breakdown of LLM concepts!

Big thanks for sharing, Koray Tugberk

Excellent share. Understanding the core mechanics of LLMs is quickly becoming as important for digital strategists as knowing search algorithms, especially as discovery shifts from search friendliness to LLM and agent friendliness.

transformers tokenization and attention help bridge that gap the brands who adapt content for both search and AI

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Brother, this not properly visible, can you give this in PDF form please, Koray Tugberk GUBUR?

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