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Exciting news about D/Cipher and DDM!

🚀 Maximize Your Sports Media Archives Our expert Aaron Kroger breaks down 5 strategies sports organizations are using to unlock new revenue streams. From licensing storefronts to AI-powered ad sales, discover how to make the most of your media content. Read the full blog here ➡️ https://hubs.li/Q02TFJ620 #SportsMedia #ContentMonetization #SportsBusiness

Why businesses go down the ‘funny’ ad route. Now more than ever, there are a multitude of ads out there. You see them on TV, on public transport, and all-over social media platforms. They. Are. Everywhere. It should be of no surprise that businesses start to think, “how can I stand out from the crowd and all my competitors?” Thus, the idea of, “let’s make a funny ad!” comes to mind. You don’t see lots of ‘funny’ ads out there. So, people think, maybe this is an untapped market that can really elevate our business. This is typically where the thought process ends, and the ‘funny’ ad making begins. (2/5)

https://lnkd.in/eDsJRjKy AdAge said it, but I wholeheartedly agree..."who better to know what’s in vogue right now, than Condé?" 😉 Check out their predictions for IAB NewFronts, with a spotlight on our upcoming Tuesday session. #adage #media #newfronts #condenast

🚀 Great news! Nielsen's new Upfronts/Newfronts Guide is here, just in time to boost your cross-media planning, connect with advanced audiences and stand out in a crowded ad landscape. Planning season is in full swing, but have you thought about setting your campaigns up for successful performance metrics and reporting? Don’t wait until it’s too late! DM me to learn how we help brands: 📈 Measure & compare cross-platform ad performance ⚖️ Evaluate the effectiveness of different ad formats and creative 🔁 Understand the end-to-end impact of your campaign across unique audiences 📥 Ready to dive in? Download the full Upfronts/Newfronts report here: https://bit.ly/42dsz3S

https://lnkd.in/g7TqCwbr The decision by the World Federation of Advertising to close down the Global Alliance for Responsible Media (GARM) last month was greeted with applause from many conservative podcasters. For some advertisers, however, the focus now turns to what’s next in helping them meet brand safety and suitability goals. In what is likely the first of several potential solutions, global ad giant Dentsu is teaming up with media consultancy The 614 Group on a new coalition they say will help bring more ad dollars, and not less, to credible news publishers. The companies say their initiative comes as a response to the growing challenges faced by journalism in the digital age, where traditional monetization strategies have struggled under the weight of brand safety and suitability measures. dentsu and The 614 Group are exploring why top brands invest in news and how to boost those investments. The effort has already gained support from several Dentsu clients, who will be sharing important data and understanding in the research process. The effort will create a playbook for leading brands and others who make what they describe as “serious investments” in news. “This is more than just a study on news and brand safety — it’s a commitment by leading brands to actively support the infrastructure of news itself and share a concrete view of those plans,” said Rob Rasko, CEO of The 614 Group. “Our aim is to ensure that journalism not only survives but thrives by leveraging the collective power of the industry’s foremost players.” The coalition says its efforts are aimed at better understanding how marketers place their advertising in news content. It will look for a consensus on what works and why, in addition to examining new ad tech tools designed to allow for safer, more effective brand presence in news-related media. These efforts will culminate in a comprehensive report, due for release later this year, which will be accompanied by a series of presentations across various industry conferences and summits. “Today, more than ever, it is crucial that the digital advertising community recognizes the intrinsic value of news — not just as a medium, but as a cornerstone of society,” said Deva Bronson, Executive VP/Head of Media Responsibility at Dentsu. “Through this coalition, we aim to highlight that investing in news is not just good ethics; it’s sound business strategy.” The World Federation of Advertising said last month that increasing attacks on the ad-buying standards from conservative media outlets that said GARM standards were sidelining them from ad buys left it little choice other than to discontinue the group’s activities. “Recent allegations that unfortunately misconstrue its purpose and activities have caused a distraction and significantly drained its resources and finances,” the organization said.

The 2024 Adweek Fastest Growing Agencies list is out. And we’re on it, baby. Alison Weissbrot writes that the agencies on this year’s list "are defeating the odds to deliver rocket-like growth in a crowded and strained market. Each of these agencies has reached new heights by pushing into emerging areas of marketing, disrupting staid categories, and, most importantly, delivering breakthrough work that moves the needle for their clients.” Thanks to our amazing client partners. And thanks to ADWEEK for the recognition. Growing feels good. https://lnkd.in/eag4sEEU

Ready to spice up your day with a sizzling digital ad challenge? Let's play a game, ad aficionados!🧐 Can you conquer our mind-bending trivia? Get ready to flex those brain muscles and drop your answers below! 🧠 Plus, while you're at it, discover the magic of Dancing Chicken Media, your digital ad partners in crime! Let's make advertising fun again! #DancingChickenMedia #DigitalAdvertising #Quiz

What is a digital ‘impression’?  How are digital audiences measured? How does it compare to TV measurement? Explore the fundamental questions of digital measurement with Nielsen - read the article here https://bit.ly/4aIv3s0

What is a digital ‘impression’?  How are digital audiences measured? How does it compare to TV measurement? Explore the fundamental questions of digital measurement with Nielsen - read the article here https://bit.ly/4aIv3s0