Jay Dixon on Channel 2.0 Podcast: MSPs, VARs, and TSD convergence

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The Channel Advisors16K followers

We sit down with Jay Dixon of Criteria Consulting on the Channel 2.0 Podcast to explore the evolving relationship between MSPs, VARs, and the TSD community. Together, we unpack how the industry has shifted since the 2016 ScanSource and Intelisys acquisition and why the long-anticipated convergence of these ecosystems is finally accelerating. Jay shares nearly three decades of experience in IT, from building MSPs to navigating the complexities of the TSD model. This candid conversation covers: - The three distinct "channels" MSP, VAR, and TSD, and why each one operates differently. - The rise of MSPs in the channel and how their customer-first mindset is reshaping supplier relationships. - Why support and trust matter more than features in winning MSP business. - How suppliers can effectively approach MSPs and avoid common pitfalls. The growing overlap and competition between MSPs and Trusted Advisors. - What the future holds including software, new verticals, and the role of AI in channel enablement. Whether you are a supplier, TSD leader, or Trusted Advisor, this episode is packed with actionable insights into how to align with MSPs, eliminate channel conflict, and position yourself for the next wave of channel transformation. The Channel Advisors™

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