Kirill Sorokin’s Post

Unpopular opinion: More leads won’t fix inconsistent bookings. Most studios already have people: - messaging - calling - asking about classes They just don’t hear back fast enough. So they move on. No complaint. No second message. Just… gone. And it keeps happening. Agree or disagree?

Unpopular opinion: More leads won’t fix inconsistent bookings. Most studios already have people: - messaging - calling - asking about classes They just don’t hear back fast enough. So they move on. No complaint. No second message. Just… gone. And it keeps happening. Agree or disagree?

You hand Google Veo 3 a single sentence and walk away with a short-form clip ready for Reels or TikTok. The hard part is knowing which sentence to type. A new tutorial dropped this week with 30 copy-paste prompts for Veo 3 — each one tied to a video format that's been pulling real views. The prompts come in a shared document so you can grab them and start testing today. Veo 3 is Google's text-to-video model. You describe what you want — camera angle, lighting, audio, motion — and it returns a short clip with synced sound. Specificity matters more than length: the more concrete your prompt, the closer the output gets to publishable. This one's on my test list this week. If you make short-form video for Reels, Shorts, or TikTok, having 30 starter prompts in your back pocket cuts the blank-page time to zero. Watch and grab the prompt doc here: https://lnkd.in/gvHpvkbv What format do you wish you could generate without a camera or crew? #AIVideo #Veo3 #ContentCreators #ShortForm #AItools

You hand Google Veo 3 a single sentence and walk away with a short-form clip ready for Reels or TikTok. The hard part is knowing which sentence to type. A new tutorial dropped this week with 30 copy-paste prompts for Veo 3 — each one tied to a video format that's been pulling real views. The prompts come in a shared document so you can grab them and start testing today. Veo 3 is Google's text-to-video model. You describe what you want — camera angle, lighting, audio, motion — and it returns a short clip with synced sound. Specificity matters more than length: the more concrete your prompt, the closer the output gets to publishable. This one's on my test list this week. If you make short-form video for Reels, Shorts, or TikTok, having 30 starter prompts in your back pocket cuts the blank-page time to zero. Watch and grab the prompt doc here: https://lnkd.in/gvHpvkbv What format do you wish you could generate without a camera or crew? #AIVideo #Veo3 #ContentCreators #ShortForm #AItools

Before a broadcast begins, there is a test pattern. A signal. A structured arrangement of colour and geometry that asks a simple question: is everything working? The test pattern is one of the most honest things ever designed. It makes no promises. It doesn't try to entertain or persuade. It simply says: here is what I'm capable of. Check your end. We spend enormous energy on the content — the thing we're broadcasting, the message, the product, the pitch. But rarely do we build in a test pattern moment. A structured pause to ask: is the channel working? Is the receiver ready? Is the signal clean before we send the thing that matters? In creative practice, in business, in relationships — the test pattern is underrated. A deliberate act of checking alignment before you commit to transmission. That's the test pattern. The beginning of everything, the beginning of transmission and connection. #creativeprocess #studioexperiments #artresearch #wip #testpattern

Agencies are building out their swipe files And so should creators Everyday, start adding 5-10 entries of cool hook ideas, video ideas, b-roll scene ideas, etc. so when you need to get creative, the creative has already been planned

The world's #1 ranked video model is now on Venice. ByteDance's Seedance 2.0 generates up to 15 seconds of cinematic video with native lip-synced dialogue, synchronized sound effects, and physics-accurate motion. Three generation modes on Venice: → Text-to-video → Image-to-video → Reference-to-video

In creative work, we often prioritize output, consistency, and results. But sustainable creativity requires something less visible: space to explore without expectation. In this month’s Quiet Studio, I share a 30-day series of play prompts designed to help creatives reconnect with curiosity and experimentation — without the pressure to produce finished work. This is not a challenge to complete, but a practice to return to. A reminder that play is not separate from serious work — it is what sustains it. 🔒 The Quiet Studio: The 30-Day Play Prompts (Paid post on Substack) https://lnkd.in/gn_rW67K #CreativePractice #CreativeProcess #SustainableCreativity #ArtistDevelopment #CreativeGrowth #MuseReverie #LECreativeHour

3 Rookie Video Mistakes That Are Costing You Viewers (And How to Fix Them) -------------------------------------------- You invested in a great camera. You scripted your content. You hit record. And yet — something still feels off. The truth is, most video quality problems have nothing to do with the camera. They come down to three fundamentals that even experienced creators overlook. MISTAKE #1: NEGLECTING AUDIO Viewers will forgive average video. They will not forgive bad audio. Studies show people stop watching within seconds when audio is muffled, echoey, or inconsistent. The fix is simpler than you think: a budget lavalier mic clipped close to the speaker can outperform a built-in camera mic at ten times the cost. Invest in audio first. MISTAKE #2: FLAT OR HARSH LIGHTING Lighting is the single biggest visual differentiator between amateur and professional video. Overhead or behind-the-subject lighting creates unflattering shadows and blows out highlights. A basic three-point setup — key light, fill light, and backlight — solves 90% of lighting problems. No studio? A ring light or large window at a 45-degree angle works just as well. MISTAKE #3: SHAKY, RESTLESS FOOTAGE Unstabilized footage is mentally exhausting for viewers. It signals inexperience and pulls attention away from your message. Tripods solve this for static shots. For movement, a gimbal creates fluid, cinematic motion. The rule is simple: if there is no intentional reason to move the camera, lock it down. Good video is about fundamentals, not gear. Fix your audio, control your light, and stabilize your shots — and you will see viewer retention improve almost immediately. Which of these three are you guilty of? Follow along for weekly production tips.

What’s the one thing in your pipeline that’s quietly slowing everything down? Is it… • Story problems that don’t show up until you’re deep in production • Revision loops that just won’t end • Budgets getting stretched thinner every round • Timelines that keep slipping no matter how tight you plan Here’s the reality—most of these aren’t separate problems. They’re symptoms of the same gap: not locking in your story and sound early enough. That’s where PreSound comes in. We help studios and creators build cinematic audio blueprints upfront—so your story lands, your team stays aligned, and you stop burning time (and money) fixing things late. Plain and simple! And we have an amazing track record to prove it! If any of these hit close to home, let’s talk. We’ll show you how to streamline your pipeline before it starts costing you.