Julian Hillig’s Post

Apple is reportedly developing a lighter, far more affordable headset called Vision Air, and it could redraw the enterprise XR landscape by 2027. Rather than chasing mass consumer adoption, Apple appears to be doubling down on its traditional strength: the premium enterprise market. This mirrors their successful playbook with Mac computers and iPads, where business customers value integration, reliability, and seamless workflow tools over price competition. #ExtendedReality https://lnkd.in/dvh8Enad

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