This was recorded before I joined Shopify, but it's generally applicable advice for all apps :) Also, F1 Austin was an amazing experience!
"True or false: real-time messaging equals faster business, and why?" We chatted with Joseph Smarr, Principal Engineer at Shopify, about the shift from functional messaging to conversational excellence - where chat isn't just a feature but the natural interface for everything from customer support to AI-powered experiences. #ProductStrategy #InAppMessaging #CustomerEngagement
Agreed, Joseph—let’s do it again soon. Conversations (and F1) this good deserve an encore. 👏