Why founders shouldn't over-rotate on one person's opinion

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After our Series A, we got common advice founders at our stage hear: "Hire experienced leaders in [sales/marketing/GTM/whatever] and get out their way because they know better than you." We followed it and shouldn't have. Even at the time, I knew this advice felt wrong. But I ignored that feeling. I kept thinking "they've done this before and I haven't" and used that to justify pursuing strategies that, in hindsight, I knew wouldn't work. The truth is that every business, customer base, and product is unique. And as a founder, you know them better than anyone else. That doesn’t mean you shouldn’t hire great leaders. Absolutely do that. But don't hand over the keys and excuse yourself from having an opinion. If someone is proposing an idea that, in your gut as a founder, doesn’t feel right - the onus is on you to follow that instinct and push back. My renewed stance: don't over-rotate on one person's opinion just because they "have done it before." But I know a lot of early-stage founders still fall for the trap. Just remember to stay involved with your business, trust yourself, and make sure you have the right people in each seat.

Really appreciate this kind of self reflection. It takes humility to admit you followed advice that didn’t align with your instincts and even more strength to recognize when it’s time to course correct. That willingness to re-evaluate rather than lead from ego is, in my experience, one of the greatest traits of a strong leader. Realizing you don’t have it all figured out isn’t an “oh no” moment, it’s an “aha” moment that usually marks the beginning of meaningful growth.

The advice you got was horrible and rarely works, if at all. No one knows your company better than you! A hired gun doesn’t have the passion like the founder. If you need expertise in a certain domain, you can hire a fractional CFO, COO, CTO, etc. for certain tasks but they should only provide recommendations to the founder at this stage in your business. If someone in your Series A round is pushing this idea, don’t take their money! Always trust your gut (mainly your intuition)! You know your business better than anyone else. If someone is pushing these types of things, they are looking for control of your company. It can be an expensive lesson to learn at this early stage and an unnecessary risk.

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great insight, particularly when your company is truly innovating. the 'tried-and-true' way may work for the 'old way.' sometimes new solutions require new approaches. in situations like this, i love to replace the word 'or' with 'AND.' not old or new, but the right blend of 'old AND new.' thanks for sharing.

Such a great point. What I have learned working for founders (and in startups) is the magic happens when founders and leaders work in true partnership—openly exchanging ideas and pushing each other to find what fits this business, not just what worked elsewhere. That’s where real growth comes from. Everyone learns, everyone grows and everyone succeeds.

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When you step into a leadership role at a startup, it’s smart to imitate before you innovate. If someone jumps in and starts making big changes within the first few weeks, that’s usually a red flag. Those early days are better spent listening, learning, and getting to know the people, culture, product, and existing processes. Once you really understand how things work, then you can prioritize meaningful changes that have the biggest impact and are easiest to implement.

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What I learned as a founder, if you can't sell your product to your team (including this Sales/Marketing leaders), they can't sell your product in the market.

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