Boost EdTech Website Lead Generation with RevOps

I talked with Kevin Pike, founder and president of Rank Fuse Digital Marketing, to talk about what actually changes inside an agency when AI moves from curiosity to core infrastructure. Kevin calls himself an “accidental agency owner,” but after two decades in digital marketing and ten years running Rank Fuse, there’s nothing accidental about how he’s approaching AI today. What stood out most is his belief that AI shouldn’t live in random tools. It should be anchored in your CRM and marketing automation stack. If your foundation isn’t built for coordinated data across chat, voice, SMS, and social, you’re just Frankensteining systems together. We also discussed: → Why LLM rankings (ChatGPT, Claude, Perplexity) are now measurable and how agencies can intentionally influence them. → How “About Us” pages, reviews, awards, and citations are becoming more influential in AI-driven discovery. → Why AI is best measured in two ways: revenue impact and time saved. → How to test whether your AI phone agent should disclose that it’s AI. → Why the real risk isn’t AI replacing people, but people refusing to adapt to it. One insight that stuck with me: AI isn’t just software. It’s software with a service model behind it. The tools matter, but the setup, management, and strategy matter just as much. If you’re running an agency or service business and wondering how to move beyond surface-level AI experiments into real operational leverage, this conversation is worth your time. https://lnkd.in/e5YtnqX4

Most sales teams are trying to get smarter at pitching. Better subject lines. Better personalization. Better AI. But they’re still asking for the meeting before they’ve earned the attention. This week on AI GTM WTF, I spoke with Matthew Putnam 🔵 from Prospeo(One of my favorite tool in my tech stack) about something most teams ignore: Your best pipeline might be free. Not free trials. Not discounts. Not “book a demo.” Free value. Real value. The kind your buyer would bookmark. Forward internally. Actually use. We talked about: • Why most lead magnets are useless • Why gating everything kills trust • The 78-page cold calling guide that outperformed outbound • Where AI helps — and where it doesn’t In a world where everyone can generate emails in seconds, usefulness becomes rare. And rare wins. If you’re building GTM in 2025, this one’s worth your time. If you haven't subcribed to our newsletter yet, I have only one question, Why? I have targets to meet, please help me out. Link to the Full Podcast, Newsletter, and Spotify link in the comments. #sales #gtm #outbound

There's a lot of think about with the intersection of marketing and AI. Jaime Gastelle H works directly in the middle of that Venn diagram, if you will. She's the Senior Director of Marketing at LandGate and so she knows what it takes to adapt from SEO to GEO: “You're not going to have to change absolutely everything. You still want to be that brand authority. You just want to change a few things so that the AI bots can actually read your content a little bit better.” But there's so much more beyond that. We talk about the future of platform consolidation, changes in traffic, infrastructure needs for AI... All important stuff! So tune in to the latest Future Fuzz - B2B Marketing Podcast, powered by Silver Fox here: https://lnkd.in/eYMDw5V7

The tools are changing faster than we can process, but the core of what works remains the same: AI requires intelligence. At LandGate, we provide the energy and infrastructure data that AI needs most, the physical foundation for data centers to handle the massive computational and storage demands of the future. As a marketer, we provide the background intelligence for those generative responses. As a digital marketer in 2026, my mission is twofold: ~ Brand Authority: Ensuring our data is the primary source mentioned in generative AI summaries. ~ Interface Foresight: Predicting and optimizing for the new ways users will interact with our brand and data beyond the traditional search bar or platform. Join Vince Quinn and I as we dive into: 🔮 Predictions on the evolution of AI. 📈 Digital marketing tips for an AI-native world. 🌐 A forecasted future of fewer browser searches and more seamless AI interactions. Dive into the full slide deck here: https://lnkd.in/eqiyqFJg Watch the full video here: https://lnkd.in/eSnwuxJS #AIInfrastructure #DigitalMarketing2026 #DataCenters #LandGate #FutureOfSearch #energydata #infrastructuredata #ai

Marketing has evolved a lot over the last 15 years - from the tools to the data to the way buyers are buying today! We've focused on leads, then accounts, then buying groups in accounts, all in the hope of delivering marketing that would make our company relevant to our intended audiences. But with each of these evolutions, if you hadn't nailed the foundations of the prior "era", the shiny new focus would typically fall flat. -if you didn't have a proper marketing strategy, the introduction of MAS became the wild wild west. -if your marketing team didn't inherently believe their job was to set sales up for success, ABM didn't fix that. -if your company couldn't properly define their ICP, switching to buying groups wasn't going to fix your lack of focus. Now add AI into the mix, and if you don't have your foundations in place, AI is just going to help you do more bad marketing faster. I talked about this with John Cass on his latest podcast, and the role agile can play in helping those teams that are ready to start using AI get it off the ground! https://lnkd.in/g-H4_9UB

In this episode, Bryan sits down with Kayla Kurtz, VP of Sales & Business Development at Forthea - Digital Marketing Agency, for practical conversation about AI in modern sales. They cover: • How tight sales + marketing alignment eliminates the “bad lead” blame game • Smart ways sellers are using tools like ChatGPT and Microsoft Copilot to refine emails, personalize outreach, and prep for complex conversations • The real risk of AI hallucinations — and why framing insights as questions (not facts) protects your credibility • How buyers are using AI to research you and negotiate smarter The big takeaway? AI doesn’t replace relationship-driven selling. It sharpens it. If your team is using AI to move faster but not necessarily better, this episode will help you raise the bar. https://lnkd.in/gZBzKYTt

Got to hop on The Advanced Selling Podcast with the best coach in the game recently to talk about AI. 🦾 Good, bad, or indifferent...it's everywhere. And as we talk about, your prospects are probably using it against you, so you can either find a way in or likely find your way out of some deals. 👀 Be mindful. Don't let it be a crutch. Do make sure you're giving it consideration. (and not for your silly @$$ avatars...quit it) 😘 Thanks for having me, Bryan Neale! 🦓

ICYMI: ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google Analytics for marketers. https://hubs.li/Q04108D90 #ChatGPT #PPC #PaidSearch #SEM

You’re sending more emails than ever. Using smarter tools than ever, and yet… revenue feels harder than ever. I see this all the time. Founders and marketers mistaking activity for impact (I've been guilty of this myself). Leaning on AI to “solve” messaging. Missing the small blockers that quietly suppress inbox revenue. If that stings a little, this is worth your time. If you manage marketing alongside everything else, and want sharper thinking rather than more noise, register and join this live event by Sendigram. It could save you months of trial and error.

You’re busy. Your team is busy. And somehow… marketing still isn’t moving the needle. I see this all the time with SMB founders. They try to hand everything over to AI, tick the “we’re doing marketing” box, and hope for the best. But inbox fatigue is real. AI slop is real. And activity is not the same as revenue. That’s why this upcoming live podcast recording from Sendigram is worth your time. Friday, 27 February 2026 10am PST | 1pm EST | 6pm GMT If your emails are being sent but not truly seen, this will be a smart investment of an hour of your time. And if you can’t make it live? Register, and you’ll be sent the recording to watch at your convenience.