I'd be more willing to adopt the whole GEO/AEO approach if it's most vocal advocates took the time to actually learn the technology. So much of what I read about GEO/AEO on this web site and elsewhere are just made up theories not grounded in any real understanding of the tech. These folks look foolish and just further support the claims that this is all snake oil. You don't need a PhD to understand how these systems work. The concepts they are based on are super simple. Just take 10 minutes to read an article or watch a YouTube video. It's not hard to learn.
It takes time to implement! There's no "magic bullet". That's been going on in SEO for ages. People just don't want to make the effort to do it the right way. It is a lot of work.
Finally, someone said it. The GEO, AEO etc are still immature but I wonder, people are claiming, AEO expert, GEO expert etc. AEO, GEO are nothing but the basics SEO done right. Joe Hall
Eric Enge published a pretty good book on the subject a few months ago, for anyone looking for some good foundational info.
Yes you are right ! 💯
GEO/AEO has been misused a lot. Agencies creating fear in business owners without any real proof. High time we flag such people scamming in the name of LLMs