This product has the “most boring” consumer-facing brand name in the history and it’s still a global icon! WD-40 Two alphabets and a number that looks like a warehouse label, when put together. In 1953, WD-40 was created to solve a specific problem, protecting rocket, missile and aerospace components from #corrosion. The name literally means “Water Displacement, 40th formula” because it took 39 failed #experiments to get it right. But it ended up being a hit product across multiple industries and households because each spray loosened and stopped rust in seconds. It sells across 170 countries. WD-40 is proof that when a #product consistently overdelivers, it absorbs other marketing weaknesses. Bad name? Fine. Boring packaging? Doesn’t matter. It will work perfectly for what it promises on! 🙌 P.S. used this product on some of my garden furniture and it was miraculous. And that’s what got me intrigued WD-40 Company Pidilite Industries Limited
Can't agree more, it sells like crazy
YouTube the uses of WD-40, it’s more versatile than anything ever made.
Jasleen Kaur G, WD40 makes me feel smart. It's an example of not what the product does but rather what it makes the user feel when they are using it.