Rob Alley is the Head of Entertainment and US Beauty at Amazon Ads Brand Innovation Lab, where he leads a team behind some of the most talked-about brand campaigns in recent memory, including "Anyone Can Be Super" for Superman and Amazon's Wicked: For Good activation. With over 40 award-winning campaigns to his name, Rob has spent his career at the intersection of creativity, culture, and commerce. In this week's judge spotlight, we sat down with Rob to talk about what it really means for brands to participate in culture, the tension between great creative work and business results, where AI fits into all of it, and the one piece of advice he keeps coming back to when mentoring the next generation. Read the full Q&A below. #WebbyAwards #IADAS #Advertising #BrandMarketing
