D2C → Offline | Part 1: The New Growth Frontier 🚀 The D2C wave that dominated the last 5 years is now evolving. After cracking CAC, retention, and online funnels — the next big move is offline. Here’s why: - Nearly 70% of retail transactions in India still happen offline. - D2C brands like Mamaearth, Sugar Cosmetics, and boAt have already proven the model — driving 15–25% incremental sales after entering modern trade & exclusive brand outlets. - Offline expansion reduces dependence on paid digital media and improves brand recall by 3–4x. But here’s the challenge: - Most D2C brands are data-native online — used to dashboards, funnels & real-time visibility. - When they go offline, the biggest friction is data blindness — no clear visibility on: - Store-level sales in real time - Customer repeat patterns - Inventory velocity across SKUs - ROI by location/channel That’s where the new wave of Retail Intelligence Tools comes in. In this series, I’ll break down: - How D2C brands can move offline strategically (not emotionally) - Tools that bridge the data gap between online precision & offline presence - Case studies of how brands like Mamaearth, Lenskart, and boAt executed the shift The next decade belongs to Omni-Native Brands — digital-first in mindset, but deeply local in presence. #D2C #OfflineExpansion #Omnichannel #RetailIntelligence #D2CIndia #RetailStrategy #GrowthPlaybook #ConsumerBrands #DataDriven

𝐒𝐓𝐎𝐏 𝐥𝐞𝐚𝐯𝐢𝐧𝐠 𝐦𝐨𝐧𝐞𝐲 𝐚𝐧𝐝 𝐝𝐚𝐭𝐚 𝐨𝐧 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞. 🤯 The Direct-to-Consumer (D2C) market isn't just a trend; it's the new operating model for growth. We're looking at a $30+ billion opportunity in India by 2030, and the mandate is crystal clear: You must own the customer relationship, or you lose the market. This is your 3-Point D2C Blueprint for a profitable brand: 1️⃣ 𝐃𝐚𝐭𝐚 𝐢𝐬 𝐏𝐨𝐰𝐞𝐫: Get First-Party Data. 📊 Stop paying a premium for third-party ads. Use your own customer data to hyper-personalize the experience and slash costly ad-spend wastage. Control the data, control your profits. 2️⃣𝐆𝐨 𝐏𝐡𝐲𝐠𝐢𝐭𝐚𝐥: Blend Online & Offline. 📍 The best D2C brands are building a cohesive omnichannel journey. Think targeted pop-ups, flagship stores, and an integrated app experience. Meet your customer where they are—virtually and physically. 3️⃣ 𝐀𝐠𝐢𝐥𝐢𝐭𝐲 𝐎𝐯𝐞𝐫 𝐒𝐢𝐳𝐞: Bypass Gatekeepers. 🚀 Cut out the middlemen. Launch products faster, gather real-time feedback, and iterate at the speed of the digital consumer. Speed-to-market is the new competitive advantage. If you don't control the journey, you don't control the profits.  #D2C #Ecommerce  #DigitalStrategy #BrandBuilding #Phygital #Data #Blueprint Aunip Jain

More stores don’t always mean more revenue. In the US, D2C brands are scaling back on retail. Parachute Home closed 19 stores a few months back, a sign that high rents and weak ROI make offline expansion tough to sustain. In India, it’s a different picture. ET reports that D2C brands’ share of retail leasing has more than doubled in a year, from 8% in 2024 to 18% in 2025. At first glance, these trends seem worlds apart. But they’re really the same story at different points in time. The US D2C market, now mature, has learned that online campaigns deliver better results. Indian brands, still testing the waters with retail, are at an earlier stage of the same timeline. The key takeaway? The trends in a mature market shows a better return on online with less offline presence likely to be a future trend in other markets as well. That’s why we built Adam at Deepsolv help brands analyze competitor campaigns and create ads that maximize ROAS, whether you’re experimenting with offline stores or scaling online. It's always best to know what is the best your ads could perform. #D2C #RetailTrends #MarketingROI #AdTech

#5at5 – Why Distribution Networks and GTM Strategy are the Backbone of Business Success?? Regardless of the sector—be it manufacturing, banking, or fintech—the true measure of a product or solution’s success lies in how effectively it reaches the end customer. A solid Go-To-Market (GTM) strategy combined with a robust distribution network can make or break that success. Here are five key reasons(learnings)why mastering GTM and distribution is essential, especially when aiming to serve customers at the last mile: 1. Distribution is the Bridge to Your Customers : No matter how innovative your product is, it won’t matter if it doesn’t reach the right people at the right time. An extensive and well-managed distribution network ensures that products are not only available but also accessible—even in the remotest corners. 2. Last-Mile Reach Builds Trust & Loyalty : Consumers appreciate convenience and reliability. When banks or companies have physical branches, service centers, or trusted partners within easy reach, it creates an unmatched sense of confidence and relationship. 3. Multi-Channel Distribution Meets Diverse Customer Preferences: Today’s customers engage across channels—online, offline, mobile, retail outlets. Successful businesses design GTM strategies that integrate these channels seamlessly, offering an omnichannel experience that deepens engagement. 4.Tailored Distribution for Local Markets Wins Growth :Every region has unique needs and habits. Customizing distribution strategies to local cultures, geographies, and purchasing behaviors unlocks new opportunities and strengthens market penetration. 5. Dynamic Adaptation & Data-Driven Optimisation Drive Excellence : Distribution networks are not static. Continuous monitoring, customer feedback, and data-driven tweaks allow companies to optimise routes, inventory, and marketing efforts to stay ahead in competitive landscapes. The ultimate lesson? A product’s journey is incomplete without a thoughtful and agile distribution strategy that reaches every customer, no matter where they are. The companies with the strongest last-mile connectivity create lasting value and build true market leadership. What strategies have made your distribution and GTM efforts successful? Share your experiences and insights below. Let’s learn and grow our networks smarter, together. #DistributionStrategy #GTM #LastMileDelivery #MarketAccess #BankingGrowth #ManufacturingSuccess #Omnichannel #CustomerCentric #BusinessGrowth #5at5

🚀 Big shifts happening in B2B eCommerce B2B buyers now expect the same frictionless, data-driven experience they get as consumers — and it’s transforming how we build, sell, and serve. 1️⃣ AI-powered personalization – From dynamic pricing to predictive reorders, machine learning is making B2B selling smarter and faster. 2️⃣ Composable platforms – API-first systems are replacing legacy stacks, giving teams flexibility to innovate quickly. 3️⃣ Automation everywhere – Streamlined order routing, invoicing, and fulfillment are redefining efficiency and scalability. 4️⃣ Omnichannel engagement – Buyers move seamlessly between self-serve portals, reps, and marketplaces — and expect a unified experience. 5️⃣ Sustainability & transparency – ESG and ethical sourcing are becoming core to procurement and brand trust. As digital operations evolve from transactional to transformational, I’m deeply grateful for the incredible network of technology partners who make this possible — helping us build smarter, faster, and more resilient ecosystems together. #B2BCommerce #DigitalTransformation #Ecommerce #Automation #ComposableCommerce #Partnerships #DigitalOperations

Out of our 5 largest clients (retailers) in 2020: 3 declared bankruptcy 1 sold and reduced their footprint 1 drastically changed their business strategy Compared to back then, those 5 retailers sales have droppped by 67%. And I'm convinced it's the best thing that could have happened. Becuase even though at the time we had a thriving business, it was built on retailers who were struggling. We knew we had to diversify our client base, change our brand, and do things we had never done before. For years it was scary, frustrating, and it felt like the world was against us. And I won't pretend we have everything figured out now. In fact, I would argue we're just getting started. But since then we've: 💻 Tripled online revenue - We used to think sachets weren't a viable ecomm product. 📈 Tripled retailer door count - We're sold in retailers we thought we'd never get into. 🏭 Widened our sku assortment - We found a way to broaden the appeal of our core products. 📹 Produced consistent B2B content - We had never invested in B2B marketing and education. 🤝 Founded strong industry partnerships - We used to try to do everything ourselves. 🧭 Rebranded to appeal to younger consumers - We finally took action on a brand that needed new life. 🏪 Expanded into previously untapped retail sectors - We've found success in sectors we used to ignore or discount. In 2020 our challenges felt unfair, unsolvable, and insurmountable. Today, those challenges are still shaping how we intentionally build for the future. Tomorrow, they'll be a distant, but important chapter and turning point in our brand's story. Your obstacles today are essential for tomorrow's epic story of triumph against the odds. Your job is to keep fighting so you have the story to tell.

📦 Distribution Channels: The Strategic Bridge Between You and Your Customers A distribution channel is the path a product takes from the producer to the final consumer. It can include intermediaries such as distributors, wholesalers, agents, and retailers — or be handled directly by the company itself. 🔹 Main Types of Distribution Channels Direct Channels: Selling directly to consumers — through company-owned stores, websites, or apps. 👉 Example: Apple’s online store and retail outlets. Indirect Channels: Using intermediaries like wholesalers or retailers to reach wider markets. 👉 Example: Paint or food companies relying on wholesalers and local distributors. Hybrid Channels: A combination of both — direct and indirect — providing flexibility and market coverage. 🔹 Why Distribution Channels Matter Expand market reach and customer accessibility. Reduce operational costs through specialized intermediaries. Enhance customer experience by offering convenience and availability. Accelerate sales cycles through efficient logistics and market coverage. 🔹 Modern Distribution Trends Technology has redefined how businesses distribute products. E-commerce platforms, mobile applications, and social commerce now allow brands to sell directly, interact instantly, and deliver seamlessly. Companies that embrace these digital channels gain agility, speed, and a competitive advantage. 💡 Final Thought Your distribution strategy is more than a logistical plan — it’s a strategic tool that shapes customer satisfaction, brand visibility, and business growth. Choose your channels wisely, manage them smartly, and let them become a true driver of your success. #Distribution #MarketingStrategy #BusinessGrowth #SalesManagement #Ecommerce #DigitalTransformation #B2B #SupplyChain #CustomerExperience #Innovation #Retail #Logistics #MarketingInsights #LinkedInBusiness

Everyone wants to scale. No one wants to optimize. Most D2C brands think scaling is about spending more. But real scaling happens when your funnel, creatives, and retention are ready to handle that spend. You can’t pour fuel on a leaking tank. Fix the system first, then go big. Doggle India 💬 Scaling doesn’t fix a broken system — it exposes it. #D2C #PerformanceMarketing #Ecommerce #DigitalMarketing #BrandGrowth #StartupReality #MarketingStrategy

𝗧𝗿𝗮𝗱𝗲 𝘃𝘀. 𝗕𝗿𝗮𝗻𝗱 Are your brand and trade teams aligned at the shelf? If your promotions aren't converting, it's not a design flaw—it's a strategy gap. This deck breaks down the difference between trade and brand marketing, and reveals how to architect a shelf experience that turns internal conflict into shopper clarity. 𝗦𝘁𝗼𝗽 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻. #TradeMarketing #BrandMarketing #Retail #RetailMarketing #ShopperMarketing #MarketingStrategy #Conversion #Sales #B2B #ePOSSolutions

Tip #4: 🔄 Develop a Go-to-Market Strategy. B2B strategy is often a linear sales pipeline. Your B2C strategy must transcend to become an omnichannel roadmap of growth.