Four cover mistakes that signal "self-published" before a reader sees a single word. After designing covers across hundreds of book launches, the same four errors appear again and again and none of them are about budget: A stock photo with text dropped on top. No design intent, no genre cue, no reason to stop scrolling. The wrong genre fonts. Typography carries genre signals. Comic Sans on a thriller or Old English on a self-help title tells readers they're in the wrong place immediately. Too many elements. Three fonts, four images, a quote, a badge. A cluttered cover suggests the author isn't clear on what the book is about. A title larger than the hook image. That's a poster, not a cover. The image sells the genre; the title confirms it. A cover's job is narrow and specific: signal genre, build trust, earn the click. These four mistakes quietly break all three. We design covers that sell. Link in bio. #selfpublishing #indieauthor #bookcoverdesign #publishing #hmdpublishing

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