Hiba Ganta’s Post

I love talking to product-minded people like Tom. This week's episode on how healthcare psychology exposes the blind spots in some product "best practices" had me scribbling notes on notes. Listen to the episode here: https://lnkd.in/d7bYUZne Here are said notes: Instead of "get sick → treat," we're moving to "live → generate data → spot patterns → act before crisis." - It's about shifting from reactive treatment to early intervention. One's entire product strategy changes when one is building for prevention instead of crisis response, whether that's healthcare, cybersecurity, or financial risk. Patients live in constant tension between promise and fear. - They want early detection and personalized insights, but worry about privacy, insurance implications, and false positives. Different people want different information depths. Understanding this tension is the difference between building products people actually use versus technically impressive tools that sit unused. Clinicians want tools that reduce cognitive load and liability, not more sophisticated algorithms. - They want their field of view widened, not their judgment replaced. Most tech companies build what they think professionals need instead of what actually helps them do THEIR job better. Language determines adoption more than accuracy. - Say "here's something to investigate" not "this is the answer." Overconfident language kills professional adoption because when things go wrong, humans get blamed, not software. If you like stepping out of the SaaS tech bubble and upping your product thinking, subscribe to Changing Shapes on Spotify, Apple Podcasts or Substack: https://lnkd.in/d4Uu37FY

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