Clear communication is key to authentic ideas

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View profile for Happy Tarumadevyanto

FSC Policy for Association Technical Working Group Member at Forest Stewardhip Council

To maintain the authenticity of ideas (genuine ideas), focus on clear and concise communication. The main challenge is avoiding translation bias when ideas move from policymakers to the public (civil society). Ensure that the philosophical foundation and the core objective of the idea are understood by every messenger. Use straightforward and analogical language to bridge the gap between government jargon and everyday language. Communication training (communication skills) should focus on the ability to summarize without losing the essence, ensuring the integrity of the message remains intact from source to recipient.

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