After almost 12 years at BSH Home Appliances, starting as the CEO of BSH India and finishing as CEO of BSH UK & Ireland, its time for me to move on to another very exciting turnaround entrepreneurial journey in transforming Mirc Electronics Ltd. in India. Mirc Electronics is a 45 year old consumer electronics company in India, once a market leader in TV and Audio and creators and owner of brand Onida - perhaps the most iconic Indian CE brand. We all remember the Devil and Onida's brand promise of "Neighbours envy Owner's Pride". I was one of the proud owner of an Onida TV when I started my work life and bought my first CTV. BSH has been a journey which has shaped my leadership journey in my professional career. It started off in India with setting up and scaling of the company's operations, sales and service network, brand awareness and the organization (team and one BSH culture). BSH India is now clearly recognized and positioned in the Indian home appliances market as one of the key players in the mass premium and premium market space. Leading BSH in UK and Ireland was a completely different experience. Significantly higher online penetration in our categories (upwards of 50%), highly evolved kitchen channel network, changing consumer expectations and purchase journey post Brexit and Covid, aggressive new Asian competition, an emerging D2C channel presented challenges and opportunities which have been unique and highly impacting. For me the most challenging and enjoyable part of the leadership journey in UK&IE was to forge a strong and trusting leadership team which is now relentlessly working towards shaping the market by outperforming its peers both in innovation and its GTM approach. In the last 5-6 years, BSH UK and Ireland has strengthened its market position, enhanced its profitability, and is on a sustainable journey to become no.1 in UK and Ireland. I have joined Mirc (Onida) because I believe I can help turn around and transform the company from where it is currently, to realizing its true potential in the Indian market. From what I have seen and observed in my first couple of weeks in the company, we have passionate and committed people in the team, decent presence and visibility in many regions, and a brand which is still respected by our trade partners and our consumers. We still make some of the best TVs and ACs in the industry. But we do have challenges - in customer service, in our GTM approach, in our connect with the younger consumer and most importantly in our ambition and strategy. I am confident that along with the team and the shareholders and new investors who are strongly backing the team, we will be able to transform the company to its earlier glorious heights and create value for all stakeholders. Am really looking forward to engaging with our stakeholders, our partners and our customers in traversing this turnaround journey.
Congratulations Gunjan Srivastava you simplified leadership with open doors yet eyes on the Goal! Working with you and the team on Rental as a Business model drew me closer the BSH team and happy we made it happen! Beyond business was your passion for OneBosch approach for the region, a mindset and collaboration model to help the region irrespective of business unit work closely to serve our users collectively and maximise our brand. You definitely planted seeds you will be proud of each time you reflect and see/hear about the results. Best of luck and wishing you the very best!
Gunjan Srivastava - all the very best in your new role, my friend. God Bless.
Welcome Home. All the very best. We are a stones throw away.
Congratulations, Gunjan and welcome back to India. Wishing you all the best for your new role.
Having joined BSH from JVC then understand your excitement in the brown goods industry, which has changed dramatically over the years with emerging brands leading the way, and sadly the demise of Sony, Panasonic, Mitsubishi, JVC as well as others no longer market leaders. All the best for the future.
Congratulations Boss! I witnessed how you transformed Bosch in India, from being largely perceived as an automotive components to becoming one of the leading premium home appliance brands. Super confident you’ll take Onida to new heights. Proud that my first job was at Onida , a place where I learned so much. Wishing you great success!
Congratulations Gunjan!
Congratulations Gunjan on your new role. I hope that this new challenge allows you to continue the journey we all saw you start in BSH India. They have a great leader in you and someone who can create a brand and its people to meet the highest standards in the market. All the best for the future. Darryl
Congrats and welcome back, Gunjan. Sure to hear the turnaround story soon. Wish you the best!
Gunjan Srivastava Boss- I am quite sure of witnessing transformation of brand "Onida". In the last deacde working under your leadership in BSH we captured substatial market shares and positioned Bosch and Siemens brands in India market without any legacy of the brands within the country and now onida starts with 45 years of legacy and more importantly "your leadership" Super confident & Super excited to witness the transformation. Happy to hear!