Suppliers, learn how accepting cards for B2B transactions led to a significant improvement in operations and cash flow acceleration — as well as a lift in revenue for Cannonball Creative. Read the case study: https://vi.sa/4qyC6Le

Commercial Card acceptance is an excellent working capital collections tool. Often, we must first get by the two items for these transactions to be successful. 1) Buyers have to be willing to accelerate their payments to suppliers in exchange for usage of Card and the benefits associated with it by paying faster. Term and risk are now switched to the issuer. 2) Suppliers have to stop thinking of card payments like they are retail transactions and where the cost is prohibitive. The steps in #1 above allow the supplier to realize the acceleration of their cash and the total Value that offsets the small fee associated with Commercials Cards. Get educated or get left behind....... #Visa #b2bpayments #b2b #payments #commercialcard #merchantservices #merchantprocessing

Excellent case study on how suppliers can extract value from card acceptance. Successful merchants turn cards into a tool rather than viewing them strictly as a cost line item. They do this by accelerating payments which in turn shifts risk, underwriting, and other costs to the issuers.

Commercial cards are a strategic working capital lever. The real opportunity in B2B isn’t just digitization, it’s unlocking cash flow and connectivity at scale. Modernizing your payment flows will accelerate your growth and profitability.

Cash flow is king. The right solution automates payments, lowers fees and virtually eliminates Days Sales Outstanding (DSO). Accepting cards for B2B transactions leads to a significant improvement in operations and cash flow acceleration. Want to see your financial benefits? Ask me for Visa's B2B Card Value Calculator. #B2B #CFO #SDWIF #SanDiegoProfessionals #ProfessionalWomen #SanDiegoFinance

This can be a game changer for a supplier. Getting paid by the clients before paying the suppliers - a true working capital solution.

Card acceptance can simplify operations and open the door to growth. When Cannonball Creative started accepting cards for B2B payments, the impact was immediate. Cash flow sped up, operations became smoother, and revenue increased. The agency saw a 300 bps net benefit and cut Days Sales Outstanding by 89%—from about 30 days to under 10. By getting paid faster, Cannonball Creative reduced operating and capital costs and unlocked new business from clients who prefer to pay by card. They also eliminated manual invoice entry during reconciliation, cutting accounts receivable effort by 80%. https://lnkd.in/dWhmPMzQ

They (B2B Buyers) don't ask for a discount because they want one,...it's because it's a 'requirement' to ASK. They're not questioning your 'VALUE' proposition; they're questioning your RESOLVE to hold the line of pricing. The Discount Deception = Discounting hurts Close Rates, not helps them! #discountdeception #stopdiscounting #skospeaker

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