Gerda Lerchner 葛百灵’s Post

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FMCG & Beauty Retail Leader | APAC Growth & Transformation | Product Innovator & Marketeer | Head of Brands, Products & Marketing Asia-Pacific

𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗸𝗲𝘆, 𝗯𝘂𝘁 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. #Location in #retail is a hygiene factor—choose the wrong one, and success is unlikely, but even the right spot doesn’t guarantee you’ll thrive. In Hong Kong, more and more retail locations are closing, from stores and supermarkets to cafes and restaurants, even in prime locations.  For me, after living in Asia for 15 years, I’ve gotten very used to online shopping—it’s so convenient that going out to shop isn’t necessary anymore. 🗨️ 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 | It’s the main reason I visit brick-and-mortar stores instead of shopping online. Stores need to offer something more than just products—an #immersive, hands-on experience, whether through product trials or interactive displays, to make the trip worthwhile. 🗨️𝗦𝘁𝗼𝗿𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 | It’s what sets stores apart, and it’s the reason why some stores thrive even in the same prime location while others don’t. It’s about everything coming together—the look and feel, the product selection, and the service. A strong, cohesive concept is what creates a #memorable shopping experience and keeps customers coming back. Seeing the increasing number of empty retail locations in Hong Kong, I hope this downward spiral can be stopped and doesn’t lead to something like the “Innenstadt-Sterben” seen in German cities. #RetailStrategy #CustomerExperience #HongKong

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