Pim de Witte sees AI development in three stages: bits to bits, bits to atoms, and atoms to atoms. Most labs are still solving the first. He founded General Intuition to solve the last one, training AI on spatial and temporal dynamics, with video games as the richest environment for teaching a model how the world moves and changes. He turned down several acquisition offers to pursue it. Watch Max's full conversation with Pim in the comments.

All this sounds very techie, exciting, and full of potential. However, as a PT owner operating 5 clinics, my practical question is: will any of this truly help replace or meaningfully support front office staff? Our front office teams are on the frontline every single day managing patient flow, insurance verification, scheduling changes, authorizations, denials, documentation requests, and the constant invisible barrage created by the insurance middleman. Much of the stress in healthcare today is not clinical — it is administrative friction. Most clinic owners are not asking for futuristic “wish list” solutions. We are simply looking for enough operational and financial breathing room so we can focus more energy on patient care instead of constantly ducking the next burden created by the system.

Most labs are still early in stage one. What happens when a few quietly make it to stage three first?

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Using video games to teach AI physical dynamics for that 'atoms to atoms' stage is a really clever approach.

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It's cool how video games could offer such rich data for AI to learn real world physics.

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