𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗵𝗮𝘀 𝗲𝗮𝘁𝗲𝗻 𝗣𝗘. Private Equity used to be about buying asset-heavy businesses—factories, fleets, hard assets. Finance it, optimize it, de-lever, and exit. Today? It’s mostly about underwriting growth from day one in asset-light software and tech-enabled services. Same name. Totally different game. #shifthappens
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