The best career moves happen when three things align: you find people you want to build with, a product you believe in, and a brand with a story worth telling. I found all three in Gusto. The team is bright, hard-charging, AI-native, decisive — and genuinely kind. That combination is rare, and it stopped me in my tracks. The product? Beloved. I've spent years supporting small businesses, yet nothing prepared me for the enthusiasm of 'Gustomers.' My husband — a Gustomer himself — gushes about how easy and effective our product is. When I started sharing my interest in Gusto with friends, the response was unanimous. One texted that me that he and his partner 'love how Gusto is intuitive, simple, fun.' Another told me that seeing Penny the Pig on payday makes her day. This is echoed daily by our customers–Gusto is effective, trusted, and joy-inducing. As a marketer, that's gold. If you're a small business owner, I hope you know Gusto. I hope you've met Penny. For those of you who haven't — you're the reason I joined. Small businesses everywhere deserve the ease Gusto brings to managing their people, from payroll to benefits and beyond. I cannot wait to get Gusto’s story out into the world. Let's go.
This is such a powerful articulation of alignment. That intersection of team, product, and story is rare. And when it clicks, you can feel it immediately. As someone who’s spent years supporting mission-driven brands and small business communities, I’ve seen firsthand how transformative the right tools (and the right tone) can be. When customers describe a product as intuitive and even joyful, that says everything about the care behind it!
Love Gusto Fara Howard! Great opportunity! Their platform truly does make the significant back-end complexities of building a multi-state and international business — eg payroll, tax jurisdictions, insurance, 401k, etc — much easier. Helps free up my time and money to focus on customers and growth. Gusto has become critical infrastructure enabling us to quickly scale up our services company.
So excited for you, and how special about the customer love. In this AI age, we sometimes forget how uniquely special that is and hard to develop and maintain regardless of what super powers we may have at our fingertips
Let’s do this! So excited to build with you.
Fara - thrilled for you and for Gusto — on finding the people, product and brand with whom you can build, and create immense value together. Yours is a story well worth telling - thank you for recently sharing it with Executive Forum members — it was an inspiring glimpse into your extraordinary professional journey… clearly the best is yet to come. Congrats!
Congratulations Fara! Gusto is so lucky to have you and I can’t wait to watch all the amazing things you do! Best of luck!
Congratulations Fara! I’m a Gusto user as well. Great move!!! 👏👏👏
Congrats Fara! Sounds like this is going to be a great fit!