What an inspiring roundtable on CRO experiments at Nederlandse Spoorwegen! Yesterday we had an engaging session with Lynn Reichenfeld, Kate Backhouse and Annika van Tent, diving deep into the topic of CRO. They discussed the ins- and outs of CRO experiments and how A/B testing cycles at NS helped achieve a 420% ROI in just 4 months! Some key take aways: • Focus and autonomy are essential for a successful team • Start with small tests to show the value of prioritizing learning about user behavior, scale up from there • Optimizing channels from a journey perspective is a key enabler for long-term business impact A big thank you to all attendees for the lively discussions and knowledge sharing. Looking forward to seeing you at the next roundtable! Marien Smit-Bakker, Evelien Fleskens, Chrisz Glasz, Sam Wibowo, Inge Jentink, Sanne Aarnink, Robin Hofman, Paul Leach, Noura Dakkak
Great session, thanks all. Really insightful, and broadened my horizons from CRO to CXO!
Customer Experience and Community Manager @ European Sleeper
1moThat was indeed insightful! Great to see how NS, with a dedicated small team and your help truly focused on the user experience through many CRO experiments (kudos, Marit Smits Let’s catch up sometime!). Took those insights straight into practice today at European Sleeper!