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Consumer habits are shifting, increasing pressure on brands. See what's changing 👇 Read more at: https://go.ey.com/42I56HD #ShapeTheFutureWithConfidence #FMCG #Consumer

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It’s fascinating to see how quickly consumer expectations are evolving! Brands that stay curious and adaptable will be the ones that thrive.

Rubén A.

Plant Manager | Ops Exec | x-BCG, Bain, Honda, Continental | Georgia Tech | Global Supply Chain & Manufacturing Leader | Cost Transformation | Lean | Six Sigma | S&P 500 Consultant | EBITDA-KPI Driver | C-Level Strategy.

6d

In the ever-evolving landscape of consumer choice, brand relevance is crucial for survival. With endless options available, businesses must stay connected with what matters most to their customers. As highlighted in the article, success hinges on understanding consumer needs, staying innovative, and maintaining authenticity. It’s not just about having a product, but creating a lasting relationship that resonates with values and preferences. Relevance, agility, and meaningful customer engagement are now non-negotiable.

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Natalie Kassen

President & Founder of Kassen Recruitment | Expert in Accounting & Finance Recruitment | Connecting Top Financial Talent with Leading Companies in Canada

2w

Interesting shifts happening in consumer habits. 

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Insightful observation, EY. It's crucial for brands to stay attuned to evolving consumer behaviors to remain competitive. Excited to see how this shapes the future of the industry!

Incredible insights. Consumer expectations now evolve at lightning speed. Brands that build feedback loops into every touchpoint and treat curiosity as a core competency won’t just adapt, they’ll define the next era of loyalty and growth.

Lasyasri Pilly

Graduate Assistant – Data Analytics (GA2) @ Feliciano School of Business | Business Analytics

2w

Fully agree

Camille Leduc

Bilingual Project Manager | Marketing | Client Services | Consultant | I help businesses and clients manage their high-impact projects while boosting team efficiency using data-driven insights

4d

Pressure is indeed mounting for brands to rethink how they engage consumers. It's clear that agility and authenticity are becoming key competitive advantages. Thanks for highlighting this, EY!

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What is more meaningful than being the part and parcel of my community? Money? I would say Not.

Chakrapani Vashishtha

Senior Manager Sales Planning & Product Strategy Excavator & Motor Grader BU | Product Marketing | Leading 'Go to Market' Strategy | Dealer Sales Excellence | Digital Transformation | Market Research 💻|

2w

Thanks for sharing, Consumers are questioning the relevance of brands, prioritizing price, quality, and trust over familiarity. Private label is gaining ground, and AI is reshaping how people discover and choose products. Some shifts are temporary, but deeper behavioral changes demand a long-term response. Brands that strengthen consumer connections, rethink value, and adapt to evolving expectations will stay relevant and competitive. Those that move with the market can thrive – building stronger, more meaningful relationships with consumers.

Hayden Dale

Aspiring CPA | Future Accountant Seeking Internships

1w

This is very interesting. Thank you for sharing this information!

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