AWS re:Invent: Publicis Sapient and AWS on autonomous marketing systems

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Headed to AWS re:Invent? Don't miss Craig Hooper, Raymond Velez, and their brilliant counterparts from Publicis Sapient at "Data on the Rocks" as they showcase the future of marketing intelligence in full color. LiveRamp, Publicis Sapient, and Amazon Web Services (AWS) are unveiling how deep clean room integrations have become the foundation for autonomous marketing systems. By connecting media and supply chain data through privacy-preserving architectures, they've been successful in enabling agentic AI to orchestrate real-time optimization across channels - unlocking ROI opportunities that weren't possible even six months ago. The breakthrough? Clean rooms aren't just compliance infrastructure anymore - they're the substrate for intelligent agents that autonomously negotiate data access, optimize bidding strategies, coordinate cross-platform campaigns, and so much more while maintaining cryptographic privacy guarantees. ___________________________________________ Register below to explore how the convergence of clean room tech and autonomous agents are creating unprecedented opportunities for data-driven growth. https://lnkd.in/e5dbTCqC #AWSreInvent #AgenticAI #CleanRooms #MarketingInnovation #DataCollaboration #EmergingTech

Excited to be back at AWS re:Invent Dec 1–4!   We are hosting a series of happy hours at our Palazzo suite focused on the intersection of marketing, data, and technology. I will be moderating one of the conversations where we will dig into: • Why data collaboration is accelerating, and why clean rooms, unified data, cloud identity, and agents now anchor modern architectures • How enterprises use collaboration and agents to drive ROI across media, supply chain, and customer data • What it takes to make it work, from governance and interoperability to cross-team alignment • How Amazon Web Services (AWS), LiveRamp, and Publicis Sapient enable secure, scalable architectures for AI-driven measurement and outcomes   Come grab a drink and chat with us December 3, 4:30-5:30 PM PST   Register here: https://lnkd.in/e5dbTCqC   If you're attending re:Invent, let’s find time to connect. Always glad to meet people shaping the intersection of marketing, data, and technology! cc: Raymond Velez Lewis Steckler Lisa Cramer Adam Solomon Noah Fenn Chelsea Wadsworth Elizabeth Papasakelariou Steve Ehrlich Steven Silver Alyssa Altman Mohammad Wasim Andre Engberts Jon Williams

This seriously sounds like a must-see if you want to know where data-driven marketing is actually headed. Love how clean rooms are finally getting their "intelligent layer" moment, not just compliance. Excited to see how agentic AI shapes the next wave of ROI!

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