Electronic Markets - The International Journal on Networked Business’ Post

German consumers’ intention to adopt reusable transport packaging in e-commerce: An extension of the theory of planned behavior I am pleased to share that our article, written together with Rainer Lasch, has been published in Electronic Markets - The International Journal on Networked Business. My sincere thanks to the editors and reviewers for their valuable feedback and for guiding the manuscript through the review process. I am also grateful to the journal for providing the opportunity to contribute to the ongoing discussion on more sustainable packaging solutions for the e-commerce industry. You can read the article here: https://lnkd.in/dann8fCR

FedEx and Returnity have launched a reusable packaging solution for B2B shipping, enabling companies to shift away from single-use corrugated boxes toward circular logistics models. Designed for closed-loop supply chains, the system can cut packaging costs and significantly reduce carbon emissions. #ReusablePackaging #CircularEconomy #SustainablePackaging #SupplyChain #LogisticsInnovation #FedEx

Our MD Josh Pitman recently joined Ned Wells and Ruth Davis on the The Impact Files Podcast — and traced our journey from solving cutting address labels out of paper to dispatch eBay orders, to becoming a £10m sustainable packaging business supplying 16,000 UK e-commerce companies. And the beach in Cape Verde that connected those two things. We got into what sustainable packaging actually means in practice — less about mushroom packaging and material innovation, more about forecasting demand, filling lorries, and coordinating supply chains across thousands of businesses. The insight that sustainability and commercial efficiency are often the same thing runs through everything we do. Josh also covers: 📦 Why secondary packaging is e-commerce's most overlooked waste problem 📊 Putting carbon footprint on the same KPI dashboard as turnover and profit 🤖 An Innovate UK-funded machine learning forecasting platform ♻️ Why we're launching an open letter to ban misleading recyclability claims on soft plastic 🏆 The honest reality of certifying as a B Corp A practical, energetic conversation on purpose, packaging, and the unglamorous work of making supply chains less wasteful — one lorry load at a time. 🎧 Links to listen in the comments below 👇 #SustainablePackaging #BCorp #Ecommerce #PurposeLed #Sustainability #SupplyChain

Our MD Josh Pitman recently joined Ned Wells and Ruth Davis on The Impact Files Podcast — and traced our journey from solving cutting address labels out of paper to dispatch eBay orders, to becoming a £10m sustainable packaging business supplying 16,000 UK e-commerce companies. And the beach in Cape Verde that connected those two things. We got into what sustainable packaging actually means in practice — less about mushroom packaging and material innovation, more about forecasting demand, filling lorries, and coordinating supply chains across thousands of businesses. The insight that sustainability and commercial efficiency are often the same thing runs through everything we do. Josh also covers: 📦 Why secondary packaging is e-commerce's most overlooked waste problem 📊 Putting carbon footprint on the same KPI dashboard as turnover and profit 🤖 An Innovate UK-funded machine learning forecasting platform ♻️ Why we're launching an open letter to ban misleading recyclability claims on soft plastic 🏆 The honest reality of certifying as a B Corp A practical, energetic conversation on purpose, packaging, and the unglamorous work of making supply chains less wasteful — one lorry load at a time. 🎧 Links to listen in the comments below 👇 #SustainablePackaging #BCorp #Ecommerce #PurposeLed #Sustainability #SupplyChain

More retailers are switching to custom reusable bags to reduce single use waste, improve brand visibility, and build stronger customer loyalty. From grocery and liquor stores to boutiques, pet shops, and gift retailers, reusable bags are a practical investment customers actually reuse. Our latest blog post shares 10 retail businesses that benefit most and why they are making the move: https://lnkd.in/evYvY7Um #RetailMarketing #ReusableBags #SustainablePackaging #RetailBranding #ESG

🛍️ Worldwide paper bag demand is set to reach ~$9.6B by 2032, boosted by plastic bans and booming retail & ecommerce packaging https://lnkd.in/eGHNxEjt

🛍️ Worldwide paper bag demand is set to reach ~$9.6B by 2032, boosted by plastic bans and booming retail & ecommerce packaging https://lnkd.in/eGHNxEjt

What do European consumers really think about packaging, sustainability and material choice? Pro Carton’s latest Annual Consumer Survey reveals how attitudes towards recyclability, climate impact and packaging materials continue to evolve across Europe. Key insights from this year’s findings: ✅ Packaging is gaining importance and plays a significant role in building long-term customer loyalty and repeat purchases. ✅85% of consumers say that the climate impact of a product is at least sometimes considered in their purchasing decisions. ✅66% of consumers state that packaging significantly influences their perception of a product. The survey, conducted across multiple European countries, provides valuable data for brand owners, retailers and policymakers navigating a rapidly changing regulatory and consumer landscape. We are also proud to announce that cartonboard came in first place for customer preference as well! Understanding consumer expectations is essential to making informed packaging choices - and to aligning innovation with real-world priorities. 📥 Explore the full results here: https://lnkd.in/eQZ46ktG #ConsumerSurvey #SustainablePackaging #Cartonboard

🚨 Ignore packaging — lose the customer. Our latest European consumer research sends a clear signal to brand owners: 37% of consumers switched brands in the past 12 months because of packaging concerns. Let that sink in. More than one in three consumers walked away from a brand — not because of the product, not because of the price — but because of the packaging. The most common trigger? Packaging that is not recyclable. Consumers increasingly look at packaging as a visible proof point of a brand’s environmental responsibility. If that proof point fails, trust disappears quickly. Packaging is no longer a technical detail in the background. It has become a frontline brand asset — shaping trust, loyalty and purchasing decisions at the shelf. Brand owners would be well advised to take a closer look at the findings of our latest European Consumer Packaging Perceptions Survey. 👇 See the results in the link below.

Update from the LIFE RE-ZIP project: strengthening reuse in France ♻️📦 Reusable packaging in e-commerce requires both operational systems and supportive policy frameworks. In Q1 2026, the LIFE RE-ZIP project has intensified its activities in France, where national legislation increasingly supports the transition from single-use packaging to reuse. Together with RAJA Group, we are not only testing logistics and return systems. We are actively building strong, real-world business cases to demonstrate that reusable packaging can perform at scale in e-commerce. This includes validating how packaging circulates through existing logistics networks, how return flows can be optimised, and how reuse compares to single-use solutions in both cost and environmental performance. France represents a key market in this transition, where regulation and market readiness are beginning to align, i.e. creating the conditions needed to move reuse from pilot to scale. More insights and results from the project will be shared throughout 2026. The project is co-funded by the LIFE Programme. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. #EULIFE #Reuse #CircularEconomy #ReusablePackaging #Ecommerce #France