Boost Your Book Sales: 5 Ways to Get Back on Track

No one books a call with me after reading one edition of my newsletter. Early on, that used to bother me. Why am I doing this? Then, months passed and I started to see the compound effect. What usually happens is, during a sales call, I’ll hear things like, “I’ve been reading your newsletter for a while”, or, “I’ve been subscribed to your podcast since that Chris Savage episode.” Then it clicked. Now, most of my sales calls refer to my newsletter, podcast, or LinkedIn. Are you creating that editorial rhythm that allows people to follow along, get to know/trust you, and then view you as the obvious choice when it comes time to solve a problem? Or, are you trying to time the exact moment when someone might need you by targeting the right word, buying ad space, etc? 2 clients have launched their newsletter in the last month. Not link dumps, but newsletters with a unique and repeatable premise. A percentage of their early readers will be booking calls/making purchases in a few weeks/months. It’ll only compound from there as the audience grows. Stop trying to time the moment. Create your own.

Stop Leaving Money on the Table: Turn Your Podcast Audience Into Substantial Recurring Revenue Today! You’ve done the hard work. You've launched a podcast, honed your voice, built a loyal audience, and week after week, you deliver valuable content they love. But here's the honest question: Is all that effort translating into the financial freedom you deserve? For most podcasters, the answer is a disappointing "not enough." You might rely on unpredictable ad reads, confusing affiliate links, or sporadic merchandise sales. These methods are the old way—they're transactional, not relational, and they leave the vast majority of your audience's potential value untapped. It's time to stop waiting for sponsors and start building an actual business. The Secret Weapon: Your Listener's Deepest Needs Your audience isn't just listening; they're looking for solutions, deeper connections, and ways to apply your expertise. The biggest mistake most creators make is trying to sell a product instead of offering a transformation. Your podcast is the appetizer. The recurring revenue comes from offering the full, premium meal. DM me for more information

Why You Should Write a Book (3 Game-Changing Reasons) Caption: Your book is bigger than words — it’s your legacy, your passive income, and your authority. Catch this quick breakdown from the Catch The Vision Podcast featuring me and Kelly. #AuthorSpeakerBlueprint #CatchTheVisionPodcast #BookToStage #LegacyBuilder #KevinTheGOAT #AuthorLife #PublicSpeaking #MotivationalSpeaker

Ever notice the word “authority” starts with “author”? That’s because people who write books are seen as experts. But most contractors and business owners think they don’t have time to write a book, and that’s where this strategy changes everything. Take your top 10–12 podcast episodes, transcribe them, edit, and publish them as a book. Now you’ve “written” a book without writing a word. And here’s the genius part, the guests featured in your podcast will now promote your book too! They’ll share it, hand it out, and when their customers need your service they’ll call you. Connect with our guest ★ Seth Greene ★ on LinkedIn: linkedin.com/in/sethgreene Join my free Skool community and get access to my free course with over 6 hours of content on how to grow your business profitably.  https://lnkd.in/e_qeAVzY #PodcastToBook #AuthorityMarketing #ContentRepurposing #PersonalBranding #BusinessGrowth #PodcastTips #MarketingStrategy #EntrepreneurTips #SmallBusinessMarketing #YouTubeShorts

Let’s be honest: Publishing your book is a huge milestone. But if you stop there, you’re leaving money, reach, and real impact on the table. Indirect sales can work over time. But direct sales? They let you lead your reader—right where you want them to go next. Whether that’s your coaching program, your email list, your next keynote, or something else entirely . . . Your book needs a pathway, not a parking spot. 🎧 Hear more in Episode 200 of the podcast: Direct Sales Are the Future of Book Marketing 🔗 [Add link] 👇 What’s one way you’re selling your book on purpose? #WritePublishMarketPodcast #JodiBrandonEditorial #BooksGrowBusinesses #businessownerswritingbooks #bookwritingforbusinessowners

Want to know what podcast hosts wish their guests knew but won't tell them? Being a great interview doesn't automatically mean you'll get clients. 𝗔𝘂𝗱𝗿𝗲𝘆 𝗞𝘄𝗮𝗻 hosts the Small But Mighty Agency podcast, and she's seen it happen countless times: Guests who show up prepared. Who deliver incredible value. Who get glowing feedback from the host and listeners. Who do everything "right." And then their business doesn't change at all. Because there's a massive gap between being memorable and being bookable. As a host, Audrey sees both sides. She knows what makes her want to refer a guest again and again. She knows what makes listeners take action. And she knows what most guests are getting wrong (even when they think they nailed it). On 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟯𝟬𝘁𝗵, 𝗔𝘂𝗱𝗿𝗲𝘆 𝗶𝘀 𝗷𝗼𝗶𝗻𝗶𝗻𝗴 𝗧𝗵𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗣𝗿𝗼𝗳𝗶𝘁 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 to share the host's perspective that most entrepreneurs never get access to: → What makes a guest instantly forgettable vs. unforgettable → The subtle things that make hosts want to collaborate with you beyond the episode → What actually drives listeners to take action (hint: it's not what you think) → The follow-up approach that builds lasting referral relationships This is insider knowledge that could completely change your podcast guesting strategy. 𝗬𝗼𝘂'𝗹𝗹 𝗮𝗹𝘀𝗼 𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺: → 𝗕𝗲𝘁𝗵 𝗡𝘆𝗱𝗶𝗰𝗸 on monetizing your media appearances → 𝗚𝗹𝗼𝗿𝗶𝗮 𝗖𝗵𝗼𝘂 on pitching your way onto shows → 𝗠𝗲 on building authentic relationships that convert 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟯𝟬𝘁𝗵, 𝟵:𝟬𝟬 𝗔𝗠 𝗕𝗿𝗶𝘀𝗯𝗮𝗻𝗲 / 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟵𝘁𝗵, 𝟳:𝟬𝟬 𝗣𝗠 𝗘𝗮𝘀𝘁𝗲𝗿𝗻 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 𝗵𝗲𝗿𝗲. https://lnkd.in/gGHakT6q

You don’t need to post more… you need to make 2 edits for the post to convert better. I started editing my content using one simple rule: If your first sentence doesn’t stop the scroll, it’s not selling. Here’s what I did (and what you can do this week): 1️⃣ Stop the Scroll with your first sentence. 2️⃣ Make it specific to a struggle point at the AM, Mid-day, or PM for your ideal client. 3️⃣ Add a clear call to action… to every single post. I would recommend doing a CTA book a consult until you’re fully booked! Inside Marketing Systems, I’ll show you how to fix your content in 10 minutes… so your next post brings in consults before the year ends. ✨ Drop “82” below, and I’ll send you the free worksheet and podcast episode to help you make your next post convert! #MarketingSystems #CoachingBusinessTips #OnlineCoaches #BookedOutCoach #ScalingSystems #MarketingTipsForCoaches #BusinessCoachForLifeCoaches

Why your podcast pitches are getting deleted 🚮 A former broadcast journalist colleague of mine recently shared why they delete most press releases without opening them and the same logic applies to podcast pitches. If your pitch looks like a copy-paste job that you’ve blasted to multiple hosts, and not even mentioning the podcast name (I mean, seriously - it’s common decency), hosts can instantly tell, and that’s why it’s probably going straight in the bin! After working in radio and TV for over a decade receiving thousands of pitch emails, I can confirm, that’s exactly how fast a generic one ends up being ignored. I now see the same problem now in the podcast space. In fact, I was talking about this recently on the Innotainment Podcast - why pitching yourself as a guest on a podcast gets such a bad reputation, and how to fix it. If you want to stand out, your pitch needs to sound human, personal, relevant to the podcast topic, and genuinely add value to the host’s audience. If that sounds like something you need guidance on my Podcast Guest Pitching Services help business owners pitch themselves without the ick and actually get booked. Check the comments for how we can work together 👇

𝟯 𝗦𝗶𝗺𝗽𝗹𝗲 𝗘𝗱𝗶𝘁𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂 𝗟𝗼𝗼𝗸 𝗟𝗶𝗸𝗲 𝗮 𝗣𝗿𝗼 Your podcast clips don’t have to be Hollywood-level productions. But there are 3 small edits that make a huge difference in how professional you look online: ��️ 𝗖𝗿𝗼𝗽 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗽𝗲𝗮𝗸𝗲𝗿’𝘀 𝗳𝗮𝗰𝗲 A tight frame builds connection. A wide, sloppy frame makes it feel amateur. 💬 𝗔𝗱𝗱 𝗰𝗮𝗽𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝗰𝗵 𝘆𝗼𝘂𝗿 𝘁𝗼𝗻𝗲 80% of people watch without sound. Captions make sure your message still lands. 🎯 𝗛𝗼𝗼𝗸 𝘁𝗵𝗲𝗺 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝟯 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 The opening line needs to make them stop scrolling. Otherwise, they’re gone. When you add these three things, your content instantly looks more polished, intentional, and worth watching. Good content with bad presentation gets ignored. Good content with sharp presentation gets shared.

𝟯 𝗦𝗶𝗺𝗽𝗹𝗲 𝗘𝗱𝗶𝘁𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂 𝗟𝗼𝗼𝗸 𝗟𝗶𝗸𝗲 𝗮 𝗣𝗿𝗼 Your podcast clips don’t have to be Hollywood-level productions. But there are 3 small edits that make a huge difference in how professional you look online: ✂️ 𝗖𝗿𝗼𝗽 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗽𝗲𝗮𝗸𝗲𝗿’𝘀 𝗳𝗮𝗰𝗲 A tight frame builds connection. A wide, sloppy frame makes it feel amateur. 💬 𝗔𝗱𝗱 𝗰𝗮𝗽𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝗰𝗵 𝘆𝗼𝘂𝗿 𝘁𝗼𝗻𝗲 80% of people watch without sound. Captions make sure your message still lands. 🎯 𝗛𝗼𝗼𝗸 𝘁𝗵𝗲𝗺 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝟯 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 The opening line needs to make them stop scrolling. Otherwise, they’re gone. When you add these three things, your content instantly looks more polished, intentional, and worth watching. Good content with bad presentation gets ignored. Good content with sharp presentation gets shared.