Over the years, I’ve worked on platforms that serve millions of consumers in housing. One lesson keeps coming back: optimizing a transaction is straightforward, but building something that keeps people engaged over time is much harder. Most of our industry is built around moments like buying, selling, refinancing, filing a claim. But a home isn’t a moment, it’s an ongoing experience. If we want stronger, more durable businesses in the housing industry, we have to think beyond the event and build for the years in between. I’d be interested in how others are approaching long-term engagement in their organizations.
100%. It's a simple matter of economics. Do you want to spend far more time and $ generating and working cold leads, or do you want to mine the most profitable business you have at your finger tips (3 guesses as to what that is)?
This is a great question! I’m here for all the answers.
Self-employed•1K followers
1wThe gap shows up fast on the claims side. Most homeowners only think about insurance at the moment of purchase or loss, but the real risk builds in the years in between: outdated limits, missing endorsements, undocumented assets. Long-term engagement has to be tied to actual exposure, not just touchpoints.