I want to post new thing everyday. Gives me confidence that I am smart. Works well for sometime. But fails in long term. Because it does not give people enough trust about what I am good at. What is it that I can add value for etc. It is simple. We like to categorise things. Put them in the brackets wherever we can. Sachin plays straight drives the best. You can watch him play the same shot many times. It will be better if the shot remains same while the other things like bowlers, conditions, grounds or the importance of the match changes. One constant and other variable fits well. Same is with a singer. Or a finance expert. Or even the TV Anchor. They can sing different songs or tell you about different financial products or the news. But they need to have the same voice. Same style. Same trust factor etc. For a brand, individual or the company. This is important as well. You may need to pick a niche. Where you love to talk more. You love to add value. About the same thing but on deeper level. Which builds credibility and trust. In the long run, also the authority. People would know you for that one thing. But one thing well. Like Gandhi for Ahimsa. Or Steve Jobs for Apple. Pick this wisely. Practice this whole heartedly.
