AI is about to make a splash on your phone. Hollywood vet Lloyd Braun wants to use AI to produce "microdramas," serialized soap operas for your mobile screen. The shows will be produced on a shoestring budget, using AI to lower costs even more. This isn't a new model. It's already a booming business in APAC, as well as in the US. And it's not just Braun who's interested. Disney is too; it recently admitted microdrama app DramaBox into its Disney Accelerator program, which provides investment capital and collab opportunities with Disney executives. I've had a front row view to the microdrama/vertical video series trend for the past 2 years. My daughter Carina Williamson works for one of the top companies in the space, Goodshort. I've been fascinated with the business model - viewers get the first several episodes free, and then once they're hooked, they have to pay to view the rest, either by buying "coins" or a subscription to the content. The shows are addictive and cheesy, with titles like "Giving Birth and Getting Divorced" and "My Husband's Nephew is My Guilty Pleasure." People often bring up Quibi when they think of this genre, but Quibi's downfall was its expensive production model. The shows produced by Goodshort, DramaBox and others are made for a fraction of the cost. Introducing AI into the production process has its risks, of course. As Brooks Barnes wrote in the New York Times article about MicroCo's launch, "A.I. is a touchy subject in Hollywood. Creative workers, in particular, worry about being replaced by machines. But at least so far, few studios are using it the way MicroCo intends to use it." Animation is one area where MicroCo plans to incorporate AI, reducing costs to as little as $1500 per minute, vs. $15,000 to $60,000 for traditional animation. That works out to just 2.5% to 10% of the cost. Will audiences care how the shows are made? Or will the addictive storylines win out?
AI to produce microdramas for mobile screens, cheaper than traditional methods
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Are AI models truly capable of creating a complete animated short film? Aarthi (RT) Shankaran and I decided to find out. After a wild 10-hour sprint fuelled by curiosity and adrenaline — 'The Undeniable Truth' was born. We submitted it as an entry to the British Film Institute (BFI)'s Film Festival — while it didn’t take home a prize, the experience was definitely a win! Built entirely with AI tools and models, this animated short is a little experiment in what happens when creativity meets code. The film itself, titled The Undeniable Truth, is a contemplative animated short about a man lost in the noise of his own thoughts — drifting between regrets of the past and worries for the future; Until he gets a simple reminder from an unassuming stranger. The film explores mindfulness and the search for stillness. We’d love to hear what the film makes you feel or think about. AI Tech and Model Stack : Central Inference - Videostack.ai, Runware (Thank you for the credits!) Image Models - ByteDance's Seedream 4.0, NanoBanana, ChatGPT Video Models - Seedance 1.0 Pro, Sora 2.0 on API Audio - Recorded and dubbed with ElevenLabs #Animation #ShortFilm #Mindfulness #Storytelling #TheUndeniableTruth #BFIFilmFestival
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🎬 The Rise of AI Actors: A New Era of Entertainment It won’t be long before entire movies are generated using AI. Imagine this: instead of passively consuming films, we’ll soon design them. We’ll grow attached to our favorite "AIAs", a term I use for AI Actors/Actresses. These AIAs are fully digital performers who never age, never renegotiate contracts, and can appear across genres in endless roles. They’ll have fan bases, backstories, and cultural impact just like today’s human stars. And the viewing experience will be completely customizable. You’ll be able to: - Choose your cast of AIAs. - Shape the storyline and genre. - Even decide on multiple endings; from uplifting to tragic. Put nicely, this is the "democratization" of Hollywood. Studios, creators, and even individuals will soon have the ability to create cinema to their exact specifications. The technology is moving fast. The bigger questions are cultural and legal: - Who owns the likeness of an AIA? - Will unions adapt to protect human actors while coexisting with digital ones? - How will audiences redefine “authenticity” when their favorite star is built from code? One thing is certain: just as we learned to love Pixar characters or digital influencers, we’ll soon embrace AIAs as part of our cinematic universe. The future of film may not be about watching someone else’s vision. It may be about creating your own. #TillyNorwood #EmilyBlunt #Hollywood #AI #Entertainment #Movies #Creative #AIA
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This week, an AI-generated actor named Tilly Norwood made headlines. Created by Eline Van Der Velden and her team at Particle6, Tilly was pitched as a breakthrough in what digital performers might become. But almost immediately… ➡️ Word got out. ➡️ Agents started chasing the hype. ➡️ Performers and unions pushed back. ➡️ The creators issued a clarifying statement. The cycle felt so predictable. Honestly, people have called this one for years. Here’s where I land: “AI performers” like Tilly actually have some real utility. ✅ They can unlock opportunities for storytellers — think sizzle reels, proof-of-concepts, indie shorts made by creators who don’t have budgets just trying to get noticed. In that sense, AI can enable creativity. It can open doors that would otherwise stay shut.🚪 But when AI shifts from “tool” to “replacement”? That’s where it loses me. ❌ Because art without a heart stops being compelling. Will an AI performer ever become famous and profitable for the people behind the curtain? Probably. Maybe sooner than we think. But for me, art should always start (and end) with people. What’s your take? 👇 🔗 https://lnkd.in/gKSzggv5 #AI #FilmIndustry #Ethics #TillyNorwood
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The AI video revolution is here, and it’s hitting reality in two massive, distinct waves. We are officially entering the "Deepfakes for all and normalized" era, fueled by tools like Synthesia 3.0 and VEO3, and now Sora 2, which are making very realistic video creation ridiculously easy and leading to an avalanche of synthetic content. 1. The Hollywood Labor Crisis: Flesh vs. Pixels The first battleground is in Hollywood, where the fight is rapidly escalating from theoretical to existential: A synthetic, AI-generated actress named Tilly Norwood just went viral on the festival circuit. Her creators are pitching her like a talent you can sign, a digital asset ready for production. Predictably, SAG-AFTRA and A-listers are already screaming at the idea of studios swapping human talent for AI talent (data-generated talent that is), but can they stop it? They will definitely benefit from creating AI actors as they work 24/7, don't cost much, and don't complain. Ooh, and they own them (well, they kind of own human talent, too) This is pure economics, not artistry. For executives staring down ballooning production budgets, the temptation is obvious: Great for executives, but for actors, this is an existential threat. Your entire likeness and craft just became an API call. The fight isn't human vs. machine; it’s labor vs. licensing. Hollywood’s next blockbuster isn’t a movie, it’s a contract dispute. 2. Deepfake Goes Mainstream: Sora is here... Simultaneously, OpenAI is taking the technology and pushing it toward radical democratization and mainstream adoption: OpenAI released Sora 2, an upgraded AI video generator, alongside a new iPhone-only social app. While it looks like TikTok, its engine is fundamentally different. Users can upload short clips and allow friends or strangers to generate AI remixes using their likeness—but with a crucial twist: explicit consent. Each generated video has two owners, and people can delete or revoke access whenever they want. For now, it limits clips to 10 seconds and blocks public figure impersonations without approval. This launch pushes video production toward true accessibility. Traditional short-form video requires editing skills, equipment, and time. Sora turns identity into a low-cost input, letting anyone generate convincing videos in seconds. In effect, it normalizes legal deepfakes as a production model, lowering the cost of content creation while raising crucial questions about ownership and control. Sora makes deepfake a feature, not a scandal. Video production just became radically cheaper and more democratic. The next battle in video will not be who can film best, but who can manage rights and likeness at scale. ycoproductions.com
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AI is replacing actors. This is again an example how AI will change value chains and industries – and art. There will be more AI characters in cinema, even in leading roles. https://lnkd.in/dUtZpvku
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The rise of Tilly Norwood, the first AI actress, has sparked debate about the future of the entertainment industry. While some fear AI will take over, others believe audiences will always crave real personalities and authentic experiences. The enduring popularity of reality TV suggests viewers seek genuine human connection, something AI may struggle to replicate. Ultimately, the key is to embrace the evolving landscape while celebrating the unique qualities that make human performers so compelling. What are your thoughts on AI in entertainment? #AIActors #FutureOfEntertainment #ArtificialIntelligence #DigitalTransformation #Innovation #TechTrends
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🎙 AI Voice Trends: From Film to the Super Bowl Stage AI voice technology isn’t a futuristic concept anymore, it’s already transforming film, music, gaming, marketing, and even sports broadcasting. The new Respeecher article shows how creative teams use voice AI ethically to enhance, not replace, human artistry. Here’s where it’s making waves: 🎬 Film & TV Directors can now fine-tune performances down to micro-pronunciations, de-age voices for flashbacks, or perfect accents — all with full performer consent. In The Brutalist, AI helped polish a Hungarian accent without altering the actor’s emotional delivery. 🎵 Music Voice conversion lets artists “sing” fluently in new languages while keeping their unique timbre. In Emilia Pérez, AI fused the raw emotion of on-set acting with studio-quality vocals. The result won Cannes and Oscar attention. 📣 Marketing Dynamic Brand Voice turns one perfect performance into thousands of localized audio ads. Remember Cadbury’s Diwali campaign where Shah Rukh Khan “personally” promoted local shops? That’s AI voice magic in action. 🎮 Gaming Voice AI maintains continuity for long-running characters and keeps NPCs fresh. In God of War Ragnarök, it helped keep the young hero’s voice consistent even as the actor’s real voice changed with age. 🏟 Sports & Live Events The technology can recreate iconic voices for once-in-a-lifetime moments. Puerto Rico’s Olympic broadcast revived beloved commentator Manuel Rivera Morales giving fans goosebumps. The takeaway: AI voice tech doesn’t replace creativity. It extends it. It’s a collaborative tool giving storytellers, sound engineers, and marketers new ways to shape emotion, consistency, and authenticity. 🔗 Read more: https://lnkd.in/dN--xQxB #AI #VoiceAI #SpeechRecognition #CreativeTech #Film #Gaming #MusicIndustry #Marketing #Innovation
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Every week, AI crosses a new line in entertainment. Sometimes it's genius. Sometimes… it's a red flag. This week was both 👇 1️⃣ Spotify teams up with major labels for “responsible AI” Universal, Sony, and Warner are joining forces to protect artists from deepfake misuse. 🟢 A major move: putting ethics at the center of AI innovation in music. 2️⃣ OpenAI pulls MLK Jr. videos after family pushback The use of his likeness in the “Sora 2” app sparked outrage and a core debate: 🔴 Where do we draw the line between creativity and consent? 3️⃣ Bollywood legends push for AI regulation Amitabh Bachchan and Hrithik Roshan are demanding legal safeguards for their digital likeness. 🔴 The “right to identity” enters the AI age. 4️⃣ India premieres its first AI-powered premium series “Mahabharat: Ek Dharmayudh” blends sacred epic with AI-generated visuals. 🟡 A cultural leap — or a creative risk? 5️⃣ DirecTV to launch interactive, AI-driven TV by 2026 Glance AI will turn idle screens into personalized, real-time entertainment hubs. 🟢 From passive watching to immersive engagement. AI isn’t just supporting creativity. It’s redefining ownership, identity, and authorship. 👉 Which of these headlines do you think will reshape the industry first — and why? ⁉️ Curious how AI is being used in your industry? I’m tracking trends weekly — let’s connect.
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S O R A 2 just killed the camera — the future of video is written, not recorded. And, yes, this video is 100% generated by Sora 2. Forget cameras, forget editing suites — OpenAI just turned prompts into movies. Sound, faces, remixes, identity-verified cameos — all generated in seconds. It feels like TikTok collided with Hollywood and got rebuilt by AI. - Watch becomes Write. - Record becomes Imagine. - Identity becomes permissioned presence. Yes, the safeguards matter (consent, provenance, traceability) — but the creative shift is bigger: we’ve crossed from capturing reality to composing realities. The race is on: Google, Meta, and every studio will have to answer. Because once video is generated, remixed, and shared at scale — the old way won’t survive. Welcome to the age where we don’t just watch stories. We conjure them. #Sora2 #AI #GenerativeMedia #FutureOfVideo
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I find this fascinating. Do you embrace AI, or do you try to “unionize” it away? In my opinion, embracing AI and finding ways to monetize it is a far better plan, as someone else will if you don’t. Don’t be chained to your existing “infrastructure”; sometimes, you must take a step back to make a leap forward. Value is driven by supply and demand, and AI could create an unlimited supply of actors or other roles. Have we reached peak value for human actors?
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Cineflix Rights•2K followers
7moDisney has invested, Lionsgate too in Singapore, TelevisaUnivision in LATAM, Cinverse in US, Mega Matrix Inc. and 9 Yards in Abu Dhabi, Zee Ent & Amazon in India ... it goes on and on. Those waiting for the big players to legitimise the market don't need to wait any longer, it's happening right now.