David Jimenez Maireles’ Post

It’s not about acquisition. It’s about daily use. Customers use their digital banking apps between 50 and 400+ times a year. That’s once a week at minimum. For some, it’s more than once a day (especially in SEA). And here’s what happens with that kind of frequency: They start appreciating the speed, the clarity, the design, the control 😍 They stop tolerating clunky, slow, outdated interfaces 😡 Look at the NPS gap ↕ In every single market, digital banks are not just catching up, they're pulling away. The UK? +28 points. Australia? +26. The US? +17. Customers aren’t switching just because it’s trendy. They’re staying because it’s better, faster, easier, simpler, and smarter. Traditional banks? They’re losing ground. Not because they lack tech, but because they still think of digital as a channel (still in 2025). Customers don’t want another channel. They want a better experience. And they want it now.