LinkedIn is hilarious. I was the punchline I used to mock every "thrilled to announce" post while feeling superior. My group chat is gonna hate this, btw. After all these years, here's my LinkedIn-to-English dictionary: - "Thrilled to announce" = Please validate me - "Humbled by this recognition" = Been refreshing for 3 hours - "Agree? Thoughts?" = Please god someone engage - "Blessed to announce" = LOOK. AT. ME. Then I noticed something. There's Surface LinkedIn - the public cringe fest. And Shadow LinkedIn - the DMs where business happens. That "synergy" guy we roasted? His DMs are full of contracts. The "humble" bragger? Speaking at conferences now. While we're in our group chat feeling superior... They're in Shadow LinkedIn making deals. The plot twist? The actual cringe is thinking you're above it while everyone else is getting paid. So I've officially stepped down from my high horse. Already planned my next 5 posts. Complete with rocket emojis. And AI sloppy images. See you in the circle jerk (Check your DMs.) Happy Monday. 🚀🚀🚀 (My AI added these. I'm keeping them.)
Emotions = engagement Cringe = conversions
Embrace the cringe
Embrace Surface LinkedIn to be a part of the Shadow one
Hahaha funny because it’s true- 100% agree the business happens in the DMs! All part of the show 👊
Oh yeah! Let's make LinkedIn a bit more alive.
Product Owner @ Royalty.io | Transforming the $250B creator economy into an investable, scalable asset class
2moTruth is cringe works. Visibility drives reach, reach drives convos, and convos drive deals. The ones we laugh at are also the ones cashing in. Maybe the real skill is learning how to play both at once without losing authenticity