How color blindness affects digital content accessibility

No one is immune to the pitfalls of web accessibility— not even Taylor Swift. While most of us see her newest album colors as an explosion of teal and orange, people with red-green color blindness (which affects up to 9% of men and about 1% of women) see something closer to a muddy mess. It’s a reminder that sometimes, the spotlight misses important players. Even in the glimmering lights of a massive production, accessibility can fall through the cracks. This particular misstep reveals two things: 1️⃣ There’s still a lack of awareness around accessibility needs. 2️⃣ There’s a lack of diversity and inclusion in creative decision-making rooms. Would those color choices have made it through final approval if someone with color blindness had been part of the design review? Hopefully not. And make no mistake, disabled people aren’t a fringe audience. As of 2024, they represent $8 trillion in global spending power. Beyond the financial impact, lack of contrast makes for a generally unpleasant, “pea soup”-style viewing experience which is certainly not what Taylor was hoping to evoke. And not only is the color story just kind of icky, it actually makes portions of her website almost un-navigable without assistance. At Marit Digital, we like to say that inclusive design isn’t just good ethics, it’s good business (and good showmanship). Before your next big creative launch, run your visuals through a color contrast checker or color blindness simulator. It’s a quick step that ensures everyone can enjoy the full production— lights, color, and all.

🌍📱 Social media is built to connect us, but not everyone experiences it equally. Research by Professor Mary Anne Raymond and Hillary Smith reveals that many platforms still fall short in providing accessibility for people with visual or hearing impairments. From missing alt text to underused accessibility tools, their study shows how inclusive design can open the digital world to millions more users. Read the full article to learn how Clemson researchers are working toward a more connected and accessible world. 🧡💜 https://lnkd.in/eZiTDnuS

Let's talk website accessibility! In today’s digital-first world, accessibility isn’t optional—it’s essential. It’s a common misconception that accessibility only benefits people with permanent disabilities—though that’s 15% of the global population, and most businesses would be wise to engage that audience. But accessibility also supports "situational disabilities": a broken arm that limits mouse use, or a train commuter who wants video captions instead of sound. But beyond being the right thing to do, it's good for SEO. Many accessibility features, such as alt text for images, video captions, and proper heading structures, also improve how search engines crawl and index your website. This article from Brightter breaks down why accessibility matters and how it drives better outcomes for everyone: https://lnkd.in/e8zw_CrJ As someone who’s led digital transformation in regulated industries, I’ve seen firsthand how accessibility fuels engagement, trust, and impact. Let’s build digital spaces that welcome all.

Have you ever wondered if your application can be fully used without a mouse? Or if someone depending on a screen reader can navigate it with ease? 👀 That’s where Accessibility Testing comes in ⚡🔥 It ensures digital products are inclusive and usable for everyone—meeting global standards such as: 🔹 WCAG (Web Content Accessibility Guidelines) 🔹 Section 508 (US Rehabilitation Act) 🔹 ADA (Americans with Disabilities Act) 🔹 EN 301 549 (EU Accessibility Standard) What we validate in accessibility testing: ✅ Keyboard-only navigation ✅ Screen reader compatibility ✅ Color contrast & readable typography ✅ Captions & transcripts for audio/video ✅ Compliance with accessibility regulations 💡 Why it matters: Accessibility is more than compliance—it’s usability, trust, and inclusivity. By embedding accessibility testing, we build products that empower all users. 🌍✨ #AccessibilityTesting #WCAG #Section508 #ADA #EN301549 #InclusiveDesign #DigitalInclusion #QualityEngineering

Accessibility matters. We’re proud to share that our solutions are ADA Compliant, ensuring equal access and usability for all users. By making accessibility a priority, we help our customers: • Meet compliance standards with confidence • Expand their reach to diverse audiences • Improve usability and satisfaction for every user Accessibility isn’t just about checking a box — it’s about building technology without barriers. We’re committed to designing solutions that empower inclusion, innovation, and impact. #Accessibility #ADACompliance #InclusiveDesign #DigitalInnovation #CustomerSuccess

Is your website ADA-compliant?   ADA compliance isn’t just about physical spaces — it applies online, too. An ADA-compliant website ensures accessibility for people with disabilities by following standards like WCAG 2.1 AA, making your content usable for those with screen readers, voice navigation, and other assistive technologies.   Why it matters: • Legal protection – reduces risk of costly lawsuits • Inclusivity – ensures equal access for all visitors • Better reach – 1 in 4 U.S. adults live with a disability • Stronger brand – shows commitment to diversity & equity   Accessibility isn’t an add-on — it’s good business. By designing with accessibility in mind, organizations can expand their audience, build trust, and create a more inclusive digital experience for everyone. Contact HR NOLA for more information on creating an accessible website for all.

Accessibility isn’t optional. It’s good design. If everyone can’t use your product, then it’s not fully designed yet. Accessibility is more than just a ramp, it’s about removing digital barriers too. Can someone navigate your site using only a keyboard? Are your colors high enough in contrast for users with low vision? Can people adjust font sizes without breaking your layout? Do your videos include subtitles for those who are hard of hearing or watching in a noisy environment? Accessibility isn’t just about compliance; it’s about inclusion. When you design for everyone, you create better experiences for all.

Your website might be breaking the law and excluding users! 26% of U.S. adults live with a disability. If your site isn't accessible, you're losing potential customers and creating barriers for millions of users. The good news? Making your website ADA compliant doesn't have to be overwhelming, and the changes that help someone using a screen reader often improve the experience for everyone. Below are 7 simple steps to make your website accessible for everyone. Ready to make your website more inclusive? We published a guide breaking down the essential steps to ADA compliance with practical and actionable strategies. Review it at https://lnkd.in/eBHC2r7a. Image Descriptions:  Slide 1: 7 Steps to Make Your Website ADA Compliant. Slide 2: Step 1. Learn WCAG 2.1. WCAG 2.1 is the global standard for making your website perceivable, operable, understandable, and robust (POUR). Slide 3: Step 2. Conduct an Accessibility Audit. Use free tools like AudioEye's accessibility checker to identify issues. Slide 4: Step 3. Design with Accessibility in Mind. Use clear color contrast, resizable text, descriptive alt text, and accessible forms. Slide 5: Step 4. Test with Assistive Technology. Screen readers, voice commands, and keyboard navigation. Slide 6: Step 5. Use Semantic HTML. Proper HTML tags and ARIA roles help assistive technologies interpret your site correctly. Slide 7: Step 6. Keep It Consistent. Consistent navigation and structure. Slide 9: Step 7. Commit to Continuous Improvement. Accessibility isn't a one-time fix. Slide 9: Accessibility is good business. Start with a free accessibility scan at AudioEye.com #DigitalAccessibility #ADACompliance #AudioEye

As someone who is blind, accessibility has always been something I’ve considered. Yet too often, I see companies follow the traditional upright pyramid-shaped design model – building first for the majority and leaving the most complex accessibility challenges until last. This “we’ll get to it later” approach leaves far too many people behind. At GoodMaps, we turned that model on its head. We start by solving the toughest navigation challenges faced by blind users like me, then expand to support wheelchair users, people who are deaf or hard of hearing, and even visitors who can’t read local signage. By placing these needs first, our solutions become not just accessible, but truly inclusive. Our pyramid isn’t narrow at the top; it’s wide open and built for everyone. If you’d like to understand why simply ticking compliance boxes or tweaking a user interface falls short, read our article “Beyond Compliance” on the GoodMaps Connect knowledge hub. Accessibility is about designing for every user from the ground up. 📝 You can find the article here → https://lnkd.in/ejBEnJGJ Here’s a short video from my keynote at the recent Purple Tuesday Summit where I discuss this principle.

{ Let’s talk today about accessibility in technology } We often take for granted how easily we can scroll, click, and navigate online. But for many people with disabilities, using digital tools that aren’t designed with accessibility in mind can be a daily struggle. Here are just a few challenges they face: 👁️ Visual barriers: Someone who’s blind or has low vision might not be able to read a website if the colors don’t have enough contrast or if it doesn’t work well with a screen reader. 👂 Auditory barriers: If a video doesn’t have captions or transcripts, people who are deaf or hard of hearing can completely miss out on the message. ✋ Motor barriers: Small buttons or interfaces that only work with a mouse can be tough for people with limited mobility or dexterity. 🧠 Cognitive barriers: Cluttered layouts, confusing navigation, or inconsistent designs can make it really hard for people with learning or attention difficulties to focus and understand. The amazing part is that assistive technology helps break down these barriers — tools like screen readers, magnifiers, closed captions, voice commands, and alternative keyboards open up the digital world for so many people. At its core, accessibility is about inclusion. It’s about making sure everyone — regardless of ability — can participate fully, whether at school, at work, or online. Technology should empower people, not exclude them. Let’s keep building digital spaces that work for everyone. 💙 #AccessibilityMatters #Inclusion #AssistiveTechnology #DigitalInclusion #UniversalDesign #TechForGood #UXdesign 🦸♀️ I am Mariia, a UX/UI and Product Designer creating user-first digital solutions that drive measurable business impact, from boosting key metrics and securing funding to building scalable design systems for B2B and B2C products. Photo: Payton Tuttle (www.unsplash.com)