Lawyers spend a lot of time and money trying to get found by potential clients. But that’s not the real decision point. In this clip from Episode 30 (Part 1) of Championing Justice, Gyi Tsakalakis makes a simple but important distinction: Even if you’re not No. 1 on Google, people can still choose you if they recognize your name, trust your reputation, or feel some kind of connection to your brand. 🎧 Watch Part 1 of Episode 30 now on Spotify and YouTube, or listen anywhere you get your podcasts! Link in the comments.

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