Beauty, Spending Power, and a National Emergency Black women drive billions of dollars in annual spending on hair-care and beauty products—meanwhile 319,000 Black women lost their federal-contract jobs in just six months. If white women experienced job losses at the same per-capita rate, the equivalent shock would be ~1.5 million jobs. This is more than an employment statistic—it’s a call for industry action. Brands with the reach and resources to help right now include: Procter & Gamble (Pantene Gold Series, My Black is Beautiful) • Unilever (SheaMoisture, Dove) • L’Oréal (Dark & Lovely, Carol’s Daughter, Mizani) • Johnson & Johnson (Aveeno, Neutrogena partnerships) • Revlon (Creme of Nature) • retail leaders like Target, Ulta Beauty, Sephora, and Sally Beauty. Black-founded innovators—Pattern Beauty, Mielle Organics, The Mane Choice, Briogeo, Camille Rose, Taliah Waajid—are already trusted names in our community. Imagine the impact if these companies sponsored: *A 24/7 national hotline for displaced Black women (in partnership with United Way 211) *Emergency grant funds for housing, childcare, and career transition *Upskilling and entrepreneurship programs inside the very stores where Black consumers already spend Beauty industry, where are you? Your customers are calling—literally. *Purchase the Book available on Amazon; “$1.9 Trillion Spent; Love Letters From Corporations to The Black Community, where we talk about this issue and so much more!;https://shorturl.at/miXhi
The elephant is why are we spending all that cash on beauty products
The gag is, the marketing tactics have taught black women to dislike their hair. So these products solve problems that didn’t exist until we started to over manipulate our hair and now some woman have thinning hair/edges. Meanwhile taking prescription drugs that escalate hair disorders because corporate America has most of our women overworked and underpaid leading to no time to prepare healthy meals at home so they buy fast food or restaurant food that is processed and lacks nutrients. See how it all plays apart of our demise. 🙄😒😐😞
How much of the Beauty Industry is owned by those other than Black African American?
So what is the assignment?
We need to create opportunities in this industry for ourselves on that scale
That many jobs lost ? Dang and we spent that much on hair ? Got dog ! We were targeted well over a quarter million jobs ! Shameful
I recall writing a graduate school paper in 2005 focused on the beauty industry. At that time, data showed that women of color were spending approximately $200 million, despite the extremely limited availability of products. My research centered solely on skincare—not haircare—and even then, the market was strikingly underserved. Reflecting on those figures today, I am truly at a loss for words.
These people make products that harm us... I am so triggered! Ugh.
They have the cow and will not buy the milk. We have to stop being the cow. This is right up my alley so please come for me.
First, women of color need to realize that they do not need all of that to be beautiful! My grandmothers were gorgeous and had pride and dignity in their appearance without hair additions, braids, dying hair all colors of the rainbow, and a bunch of chemicals with formaldehyde. The industry forces many to have no hair or thinning hair and baldness due to today's norm of what is considered beautiful. This forces women in a cycle of spending dollars to maintain. Natural is beautiful! A pressing comb, twist ,or a roller set works just fine. Women took the time to care for themselves while working, taking care of children, and being a wife. Let's get that pride and dignity back! Go back to using Dudley and Bonner Brother's products. Buy and invest in your minority owned businesses.