CapitaLand Investment’s (CLI) wholly owned lodging business unit The Ascott Limited (Ascott), is accelerating the global growth of its eponymous flagship brand, Ascott, under the company’s newly unveiled multi-typology strategy. The Ascott brand has continued its strong momentum in 2024 with three additional signings in the first four months of 2025, totalling over 80 properties with more than 17,400 units across 43 cities. The three Ascott-branded properties added in 2025 are 𝘼𝙨𝙘𝙤𝙩𝙩 𝙊𝙧𝙩𝙞𝙜𝙖𝙨 𝙈𝙖𝙣𝙞𝙡𝙖 in the Philippines, 𝘼𝙨𝙘𝙤𝙩𝙩 𝙎𝙝𝙚𝙣𝙩𝙤𝙣 𝙒𝙖𝙮 𝙎𝙞𝙣𝙜𝙖𝙥𝙤𝙧𝙚 as well as the first Ascott property in Wenzhou, China. In 2024, signings were secured in Nanjing, Shenzhen, Suzhou, Wuhan and Wuxi, with 𝘼𝙨𝙘𝙤𝙩𝙩 𝙓𝙪𝙖𝙣𝙬𝙪 𝙇𝙖𝙠𝙚 𝙉𝙖𝙣𝙟𝙞𝙣𝙜 opening the same year it was signed, contributing fee-income to CLI. The brand also entered Batam, Indonesia with the signing of 𝘼𝙨𝙘𝙤𝙩𝙩 𝘽𝙖𝙩𝙖𝙢, and Nairobi, Kenya in East Africa. A notable milestone in this expansion is Ascott’s first branded residence, 𝘼𝙨𝙘𝙤𝙩𝙩 𝙍𝙚𝙨𝙞𝙙𝙚𝙣𝙘𝙚𝙨 𝘽𝙖𝙩𝙪 𝙁𝙚𝙧𝙧𝙞𝙣𝙜𝙝𝙞 𝙋𝙚𝙣𝙖𝙣𝙜 in Malaysia, set to launch for sale this year. Kevin Goh, CEO for CLI Lodging and Ascott, said: “Ascott’s flex-hybrid operating model is now with a multi-typology brand strategy. The core strength of the flex-hybrid model lies in its dual capability to serve transient, short-stays as well as extended, long-stay demand from a single operational framework. This competitive edge enables Ascott to respond dynamically to demand shifts not just by length of stay, but also by owner and guest profiles, and location offerings.” Bee Leng TAN, Ascott’s Chief Commercial Officer, said: “Guided by our brand promise to empower our loyal guests to ‘Stay Your Way’, this multi-typology strategy offers tailored global living solutions to address the diverse travel needs of our guests… More than an operationally adaptive strategy to ensure we deliver a consistent and high-quality brand experience worldwide, it is also a revenue-centric model to extend our market reach and enhance our strategic resilience through yield management and distribution efficiencies.” To learn more about Ascott’s expansion and new multi-typology strategy, visit: https://bit.ly/3GwiJ4i The Ascott Limited #Ascott #Hospitality
