Button2026 Speaker Selection Process and Appreciation

Whose side are you on? ⚔️ Is inbox filtering a constant thorn in your side, or is it actually the "secret sauce" that keeps the ecosystem alive? Most senders dread the spam folder, but Kieran Cooper of Halon is coming to the Deliverability Summit in Barcelona to challenge that narrative. With decades of experience navigating the complex infrastructure, Kieran has seen firsthand how filtering forces brands to build genuine trust rather than just noise. You can’t miss Kieran’s session: - Strategic Skepticism: He’ll be deconstructing whether filtering is a barrier or a vital quality-control tool for marketers. - The Barcelona Stage: Part of the soon to be legendary Festival of Email week. - Stop fighting the filters and start understanding them.

Tech marketing is failing your brand and I have the data to prove it. After analysing 250+ tech marketing campaigns, we discovered a shocking pattern: 83% of tech brands struggle to translate complex solutions into messaging that resonates beyond their immediate technical audience. The result? • Wasted ad spend • Limited audience reach • Poor conversion rates • "Brand awareness" that doesn't drive revenue Here's the fundamental problem: Tech marketers know their product deeply but often lack the translation layer to connect with broader audiences who need their solution but don't speak the same technical language. The TechKnowledgy Show helps to bridge this gap. We've seen the transformation firsthand: We worked with a client that was burning through $20K/month on technical content that generated impressive engagement metrics but minimal qualified leads. After sponsoring our show for 3 months: • Lead generation: ↑ 187% • Non-technical audience reach: ↑ 215% • Conversion rate on simplified messaging: ↑ 72% • Sales cycle length: ↓ 34% The ROI was 4.3x their sponsorship investment. What made the difference wasn't just exposure; it was translation. We helped position their offering through everyday analogies and real-world applications that resonated with decision-makers who control budgets but don't necessarily understand the technical intricacies. The technical complexity remained intact, but we wrapped it in language that built bridges rather than barriers. The Techknowledgy show - Where we Translate Geek into regular Speak is a platform that will help get your brand to new audiences that are engaged and interested in technology. This is measurable brand growth, not vanity metrics. If your tech marketing is creating impressive engagement but disappointing business results, you're likely facing this translation problem. I'd like to work with 5 tech marketing leaders (and align them with the different segments of the show) who are wrestling with this challenge. If you are looking for something different for your brand or solution, please reach out. What's been your biggest challenge in explaining technical products to non-technical audiences? Let's answer this together. If you are serious about trying something different and effective, comment "tech" and we can set up a time to chat. Want to find out more about the TechKnowledgy Show - www.techknowledgy.com.au #TechMarketing #ROIMetrics #BrandGrowth #TechTranslation #DigitalEngagement

Tech marketing is failing your brand and I have the data to prove it. After analysing 250+ tech marketing campaigns, we discovered a shocking pattern: 83% of tech brands struggle to translate complex solutions into messaging that resonates beyond their immediate technical audience. The result? • Wasted ad spend • Limited audience reach • Poor conversion rates • "Brand awareness" that doesn't drive revenue Here's the fundamental problem: Tech marketers know their product deeply but often lack the translation layer to connect with broader audiences who need their solution but don't speak the same technical language. The TechKnowledgy Show helps to bridge this gap. We've seen the transformation firsthand: We worked with a client that was burning through $20K/month on technical content that generated impressive engagement metrics but minimal qualified leads. After sponsoring our show for 3 months: • Lead generation: ↑ 187% • Non-technical audience reach: ↑ 215% • Conversion rate on simplified messaging: ↑ 72% • Sales cycle length: ↓ 34% The ROI was 4.3x their sponsorship investment. What made the difference wasn't just exposure; it was translation. We helped position their offering through everyday analogies and real-world applications that resonated with decision-makers who control budgets but don't necessarily understand the technical intricacies. The technical complexity remained intact, but we wrapped it in language that built bridges rather than barriers. The Techknowledgy show - Where we Translate Geek into regular Speak is a platform that will help get your brand to new audiences that are engaged and interested in technology. This is measurable brand growth, not vanity metrics. If your tech marketing is creating impressive engagement but disappointing business results, you're likely facing this translation problem. I'd like to work with 5 tech marketing leaders (and align them with the different segments of the show) who are wrestling with this challenge. If you are looking for something different for your brand or solution, please reach out. What's been your biggest challenge in explaining technical products to non-technical audiences? Let's answer this together. If you are serious about trying something different and effective, comment "tech" and we can set up a time to chat. Want to find out more about the TechKnowledgy Show - www.techknowledgy.com.au #TechMarketing #ROIMetrics #BrandGrowth #TechTranslation #DigitalEngagement

Tech marketing is failing your brand and I have the data to prove it. After analysing 250+ tech marketing campaigns, we discovered a shocking pattern: 83% of tech brands struggle to translate complex solutions into messaging that resonates beyond their immediate technical audience. The result? • Wasted ad spend • Limited audience reach • Poor conversion rates • "Brand awareness" that doesn't drive revenue Here's the fundamental problem: Tech marketers know their product deeply but often lack the translation layer to connect with broader audiences who need their solution but don't speak the same technical language. The TechKnowledgy Show helps to bridge this gap. We've seen the transformation firsthand: We worked with a client that was burning through $20K/month on technical content that generated impressive engagement metrics but minimal qualified leads. After sponsoring our show for 3 months: • Lead generation: ↑ 187% • Non-technical audience reach: ↑ 215% • Conversion rate on simplified messaging: ↑ 72% • Sales cycle length: ↓ 34% The ROI was 4.3x their sponsorship investment. What made the difference wasn't just exposure; it was translation. We helped position their offering through everyday analogies and real-world applications that resonated with decision-makers who control budgets but don't necessarily understand the technical intricacies. The technical complexity remained intact, but we wrapped it in language that built bridges rather than barriers. The Techknowledgy show - Where we Translate Geek into regular Speak is a platform that will help get your brand to new audiences that are engaged and interested in technology. This is measurable brand growth, not vanity metrics. If your tech marketing is creating impressive engagement but disappointing business results, you're likely facing this translation problem. I'd like to work with 5 tech marketing leaders (and align them with the different segments of the show) who are wrestling with this challenge. If you are looking for something different for your brand or solution, please reach out. What's been your biggest challenge in explaining technical products to non-technical audiences? Let's answer this together. If you are serious about trying something different and effective, comment "tech" and we can set up a time to chat. Want to find out more about the TechKnowledgy Show - www.techknowledgy.com.au #TechMarketing #ROIMetrics #BrandGrowth #TechTranslation #DigitalEngagement

Unfortunately, growth always comes with a few fuck-ups 🤡 along the way Even when you’re doing your absolute best to get everything right, there are always outside factors that can throw things off. That’s exactly what happened today. During our 5th webinar with Joanne Ro, we ran into some technical issues with the livestream. At this point it really felt like we had already ironed out all the details and everything should run smoothly - but somehow new little things still pop up. We’re constantly improving the setup: upgrading equipment, testing everything ahead of time, refining the process… and still, sometimes tech just has its own plans. This time we even got a video capture card, which actually improved the video quality quite a bit. But the issue ended up being somewhere else — the bitrate mode didn’t match the requirements for LinkedIn and YouTube, and we couldn’t adjust the parameters in time during the stream. Anyway, if you missed today’s webinar or if the stream cut out for you — no worries. We’ve uploaded the full webinar in high quality on YouTube -https://lnkd.in/gYMQExu4 🎥 Thanks a lot to everyone who joined live and for your patience as we keep improving things step by step 🙏

The UK med tech sector is thriving, but in a competitive, highly regulated landscape, even the most transformative innovations can struggle to be heard. In her latest blog, Sophie Protheroe shares five practical ways med tech companies can strengthen their communications, from sharpening visual identity and storytelling to engaging the right stakeholders and preparing for potential issues. In this sector, clear and credible communication is just as important as technical excellence. Read the full blog here: https://lnkd.in/eAavW-f8

The med tech sector is an exciting space in 2026, with new devices, robotics and digital health innovations promising to improve patient outcomes. Our latest Sciad Communications Ltd blog emphasises the importance of clear, credible communication to help innovators stand out from the crowd...  

#EnterpriseConnect day 1 has concluded but I'm having a hard time finding posts on here about what people think of Tuesday's keynotes... Where are the hard-hitting commentary and liveblogs and industry insights??

This week I attended Conversionboost Conference Copenhagen, my first in person CRO conference! The day was jam packed with insights from experiments and advice. Thank you to Ole Gregersen for hosting the event. Special shoutout to Alun Lucas from Zuko Analytics for my ticket! Here are a couple of takeaways: 📉 Camila D.’s experimentation experience highlighted: Don’t just share the wins, share the losses too. 📊 Sofia Staaf shared from the Gartner Report 95% of orgs collect data, 35% generate insights but only 10% act on them. 🤯 Steen Rasmussen told us to apply the 70% rule. “Once we have 70%, what would the other 30% of data need to say for me to change my mind?” Highly recommend attending Conversionboost Conference Copenhagen next year!

Most organizations underestimate the power of a well-structured homepage. A homepage isn’t a place to share everything. It’s a place to guide your audience. Visitors should immediately know: • What you do • Who you serve • Why your work matters • How you can help them • What action to take next This week’s story outlines the VCS Homepage Framework — a structure designed to increase clarity, trust, and conversions. When organizations adopt this formula, website performance improves dramatically. 👉 Explore the full breakdown in the new article. https://lnkd.in/g9Pk78ed #UserExperience #BrandMessaging #WebsiteImprovement #FractionalCMO #ContentStrategy